Rock titans Muse have officially signed with Wasserman Music for representation in North and South America, marking a significant change in the band’s business operations after departing from longtime agency partner United Talent Agency (UTA). The new deal, overseen by prominent agent Brent Smith, comes as the band appears poised for a new chapter in their storied career, potentially signaling an imminent announcement of major North American tour dates.
Muse’s touring credentials are formidable, having generated more than $200 million in ticket sales and moving over 3.1 million tickets since 2000. The band has headlined premier festivals worldwide including Coachella, Glastonbury, and Rock in Rio, while selling out iconic venues such as Madison Square Garden and Stade de France. This established track record makes their agency change particularly remarkable within industry circles.
With over $200 million in sales and 3.1 million tickets since 2000, Muse’s agency switch sends shockwaves through the industry.
Wasserman Music has been strategically expanding its capabilities beyond traditional touring representation. The agency recently bolstered its Artist Services division with key executive appointments, including Emily Kennedy as VP of Business Development in the pop sector, Michael Delle Donne as VP of Digital Partnerships, and Lydia Barry as VP of Marketing & Communications. These additions reflect Wasserman’s commitment to providing thorough career development across multiple entertainment verticals. The move may also help Muse explore sync licensing deals as an additional revenue stream, capitalizing on their distinctive sound for film and television opportunities. The band will likely benefit from Wasserman’s expertise in paid advertising to target specific audiences and maximize engagement for upcoming releases and tours.
The timing is especially significant as Muse emerges from a two-year hiatus as a full band, though they maintained visibility through select festival appearances. The group’s impressive collection of two Grammy Awards for Best Rock Album further solidifies their status as rock music royalty. As part of their continued festival presence, the band is scheduled to headline Madrid’s Cool Festival in 2025. Band members have hinted at new music in development and potential world tour plans, suggesting the Wasserman partnership may accelerate these initiatives.
For Wasserman, adding Muse to their roster represents a significant victory in the competitive agency landscape. The firm’s digital partnerships team brings extensive experience with platforms like Roblox, Fortnite, and Discord, potentially opening new revenue streams and fan engagement opportunities for the band.
This thorough approach to artist development likely influenced Muse’s decision to make this pivotal agency change after years with UTA, positioning both parties for what industry observers anticipate will be a mutually beneficial relationship.
