Drake has escalated his ongoing feud with Kick platform co-founder Ed Craven by publicly challenging him to a boxing match, according to messages shared by streamer Adin Ross. The Canadian rapper’s proposal came just days before the Brand Risk 009 event, where he expressed willingness to settle their differences in the ring without financial compensation or venue requirements.
Drake challenges Kick co-founder Ed Craven to boxing match with no financial demands, seeking to settle their feud in the ring.
The conflict between Drake and Kick’s leadership reportedly stems from issues involving his record label OVO and the streaming platform‘s founders. What began as business tensions has transformed into a public dispute, with Drake labeling Craven a “snake” in TrainwrecksTV’s Kick chat.
The rapper’s relationship with Craven and fellow co-founder Bijan Tehrani deteriorated considerably around August 2025, following years of Drake promoting their crypto betting platform Stake.
In his challenge, communicated through Adin Ross, Drake proposed a double match format where Ross would fight Tehrani while Drake faced off against Craven. “I’ll fight him for free,” Drake reportedly stated, emphasizing that the confrontation was about settling a grudge rather than creating a commercial boxing spectacle.
Prior to issuing the challenge, Drake deleted his Kick channel, signaling a definitive break with the platform. This timing suggests a calculated move to distance himself from the company before publicly confronting its leadership. Unlike his typical approach to promotion that would involve strategic content marketing across multiple platforms, this confrontation represents a significant departure from Drake’s usual brand-building tactics.
Social media reactions to the proposed fight have been mixed, with many questioning the seriousness of Drake’s offer. Some commenters expressed skepticism about the rapper’s willingness to enter a boxing ring, while others speculated that such a match would represent a considerable content opportunity for Craven regardless of the outcome. Drake even suggested holding the match in a casual setting like Walmart for fans to enjoy the spectacle.
The situation marks an unusual development in celebrity feuds, as Drake pivots from his traditional music industry rivalries to targeting a streaming platform executive. This confrontation represents a significant deviation from Drake’s typical revenue streams as an artist, who normally focuses on generating income through music streaming, merchandise, and live performances. Drake emphasized his commitment to the potential fight by stating he would do it on his life for free. As of now, Craven has not publicly responded to the challenge, leaving fans and observers wondering if this unusual grudge match will materialize.
