Drake ignited a firestorm of speculation and excitement across social media on August 24, 2025, after posting close-up images of what appears to be Tupac Shakur‘s iconic Death Row Records chain on Instagram.
Drake sent social media into overdrive after sharing images of what seems to be Tupac’s legendary Death Row chain.
The diamond-encrusted pendant, featuring the distinctive Death Row Records logo, was displayed from multiple angles, revealing the telling inscription “All Eyez on YOU 1996” on its reverse side—a direct reference to 2Pac’s seminal album released that year.
The Canadian rapper’s post, captioned simply “COPENHAGEN NIGHT ONE LESSSGO,” made no explicit mention of the chain’s significance, though its importance was immediately recognized by fans and fellow artists alike.
The chain, last seen publicly on 2Pac before his death in 1996, has acquired almost mythical status in hip-hop circles, with its whereabouts largely unknown for nearly three decades.
Alexander Bitar, a prominent collector of historic jewelry, confirmed selling the pendant to Drake, even sharing photographs of the transaction.
While the purchase price remains undisclosed, Bitar described the item as “priceless” due to its profound cultural significance and direct connection to one of rap’s most revered figures.
This acquisition follows Drake’s 2023 purchase of 2Pac’s crown-shaped ring for over $1 million at Sotheby’s, a transaction that drew considerable attention within the hip-hop community, including a pointed reference from rival Kendrick Lamar in a subsequent diss track.
Drake’s growing collection of 2Pac memorabilia underscores his deep reverence for hip-hop’s heritage.
The Instagram post prompted immediate reactions from notable artists including Moneybagg Yo, Gashi, and Gillie Da Kid, who expressed approval of Drake’s latest acquisition.
Fan responses varied but generally celebrated the chain’s reemergence, with many expressing astonishment at the resurfacing of such a significant artifact after decades of mystery surrounding its whereabouts.
Music industry experts note that Drake’s investment in iconic hip-hop memorabilia represents an alternative revenue stream for artists looking to diversify their financial portfolios beyond traditional music sales and performances.
The post also serves as a masterclass in brand storytelling, demonstrating how artists can leverage meaningful artifacts to create engaging content that resonates with fans while building their personal narrative.
The pendant, famously featured on 2Pac’s “All Eyez On Me” album cover, represents one of the most recognizable symbols from rap’s golden era and is considered a rare piece of history that connects past and present generations of hip-hop artists.
