Seeker Music, an independent music company founded in Los Angeles in 2020, is reinventing the approach to catalog management with its recent appointment of Steven Melrose as Chief Creative Officer. The strategic move signals a major creative shift for the company, which has been steadily building its reputation in the music industry as a creator-led enterprise focused on publishing, records, and rights management.
Founded by veteran songwriter Evan Bogart, whose credits include hits for Beyoncé and Rihanna, Seeker has positioned itself as a company that approaches music catalogs with the same creativity and focus typically reserved for new releases. This philosophy has guided the acquisition of over 14,000 copyrights and master recordings spanning multiple genres and eras, including notable catalogs from producer Michael Omartian and artist Christopher Cross.
Seeker reimagines catalogs with new-release energy, building a diverse collection spanning generations of musical innovation.
The appointment of Melrose represents a deepening of creative integration across Seeker’s operations. With backing from M&G Investments, the company has emphasized long-term catalog growth combined with innovative approaches to music creation and revitalization. Melrose’s leadership is expected to expand artist development initiatives and foster new creative partnerships within the industry.
Seeker’s approach has already yielded significant commercial success. A prime example is Shaboozey’s “A Bar Song (Tipsy),” which creatively flipped J-Kwon’s “Tipsy.” The track reached 5x Platinum status in the US and tied for the longest-running Billboard #1 of all time, demonstrating the potential of reimagining existing works for contemporary audiences.
The company’s commitment to creative excellence extends to physical infrastructure as well. Plans for a new studio and creative campus in Los Angeles, scheduled to open in 2023, will provide a hub for artist songwriting, production, and catalog rejuvenation efforts. The company pursues sync licensing deals as a particularly profitable revenue stream for their catalog artists, placing their music in films, commercials, and video games. The company’s portfolio includes Donna Summer’s hits and other iconic tracks from the 70s and 80s that align with their acquisition strategy. This investment signals Seeker’s long-term dedication to fostering a collaborative environment where catalogs can be explored with fresh perspectives.
As Seeker continues to blend catalog management with ongoing artist development, the company’s creator-first approach is positioning it as an innovative force in the music industry landscape. The company’s global presence with offices in Los Angeles, New York, Nashville, and London enables it to maintain close relationships with creators across major music markets. Seeker also offers artists comprehensive guidance on distributing their music across streaming platforms to maximize exposure and revenue opportunities for both new and catalog releases.
