Following the overwhelming demand during presale sign-ups, The Weeknd has expanded his 2026 UK stadium tour to include four dates at London’s Wembley Stadium.
Initially scheduled for August 14 and 15, 2026, the Grammy-winning artist has added performances on August 16 and 18 to accommodate the exceptional interest from fans. These London shows represent the UK portion of his expansive 12-date European summer tour, which will visit nine countries including stops in Paris, Amsterdam, Milan, and Madrid.
Tickets for the highly anticipated performances went live in early 2025, with presale registration offering dedicated fans priority access. The extraordinary response during this presale period prompted organizers to quickly announce the additional London dates.
Due to unprecedented fan demand during presale registration, The Weeknd rapidly added two more Wembley Stadium dates to his 2026 UK tour.
All tickets are being distributed through official ticketing partners and Live Nation, which serves as the tour’s primary producer. Fans can purchase tickets through Ticketmaster outlets for all European concert dates.
The 2026 UK stadium shows will feature notable supporting acts, with Playboi Carti confirmed to open all European and UK dates. The concerts will showcase material from The Weeknd’s impressive catalog, including his albums After Hours (2020), Dawn FM (2022), and his newest release, Hurry Up Tomorrow (2025).
This European leg continues the remarkable commercial success of the “After Hours Til Dawn Stadium Tour,” which currently stands as the eighth highest-grossing concert tour in history.
As of August 2025, the tour has generated $635.5 million from 5.1 million tickets across 102 shows worldwide, with the North American leg alone selling over one million tickets and grossing $148 million. The Weeknd’s previous performances at London Stadium set attendance records with 159,574 fans attending over two days.
Beyond entertainment, the tour maintains a philanthropic component, with $1 from each ticket sold being donated to education and hunger relief charities through partnerships with Global Citizen and the United Nations World Food Programme.
The tour, sponsored by Nespresso for the 2026 leg, features enhanced production elements specifically designed for stadium venues, creating an immersive experience that complements the themes of The Weeknd’s three most recent studio albums. Aspiring artists can learn valuable lessons about brand development from The Weeknd’s strategic approach to touring and merchandise, which has been instrumental in establishing his global music career. The artist has masterfully diversified his revenue streams through sync deals with major brands, further solidifying his financial success beyond traditional concert ticket sales.
