In a groundbreaking move that crosses musical boundaries, Cuban violin duo Tania Gómez and Abraham Rivero have signed with Roc Nation Distribution, marking the entertainment company’s first venture into classical string music. The partnership, announced through PRNewswire Hispanic on September 8, 2025, represents a bold strategic expansion for the entertainment giant into unexplored musical territory.
The classically trained violinists caught the attention of Roc Nation CEO Desiree Pérez during a funeral event, where their unique fusion of classical violin techniques with reggaeton and Afro-Cuban rhythms created an immediate impression. Their unique musical style has garnered them significant popularity within international music circles. Their distinct sound, described as “classical fire,” offers a fresh perspective in contemporary music by blending seemingly disparate genres into a cohesive artistic expression.
Following the signing, the duo released “Óshun Yesá,” a single that showcases their innovative approach. The track pays homage to Santería, an Afro-Cuban religion, specifically honoring Oshún, the Yoruba goddess of love and fertility. The song’s release date coincides with the Day of Feast of Oshún in Cuba, a significant cultural celebration. This religious tribute combines traditional Afro-Cuban chants and batá drums with classical violin arrangements, creating a sonic landscape that bridges ancient traditions with modern sensibilities.
Grammy-winning producers Cool & Dre, known for their work with industry heavyweights like Beyoncé, JAY-Z, and Cardi B, helmed the production of “Óshun Yesá.” Their contemporary urban production expertise, complemented by a special contribution from rapper Lil Uzi Vert, adds a modern dimension to the duo’s classical foundations. The producers anticipate exploring sync deals for the track, potentially placing it in films or commercials to maximize exposure and revenue. The duo plans to leverage playlist pitching strategies across major streaming platforms to increase visibility and reach new audiences beyond traditional classical music listeners.
Roc Nation’s decision to sign Tania and Abraham aligns with the company’s evolving artistic vision to transcend genre boundaries and diversify its portfolio. By embracing classically trained musicians who incorporate elements of their Cuban heritage, Roc Nation demonstrates its commitment to musical innovation and cultural representation.
The duo’s work holds significant cultural importance, elevating Afro-Cuban religious themes and identity within contemporary music contexts. Through their art, Tania Gómez and Abraham Rivero serve as cultural ambassadors, sharing Cuban heritage globally while pushing the boundaries of what classical string instruments can accomplish in modern music production.
