In a significant development for the international recorded music industry, Mira Chatt has been appointed as the Regional Director for IFPI Asia, assuming an expanded role that now encompasses the broader Asia-Pacific region. Chatt, who previously served as Head of Government Affairs and Public Policy for India at YouTube, brings substantial expertise to a market experiencing remarkable growth, with Asia recording a 15.4% increase in music market value during 2023.
Asia’s rapid music industry growth finds a new champion in Mira Chatt as she steps into IFPI’s expanded regional leadership role.
The appointment strategically positions IFPI to capitalize on Asia’s continued double-digit growth trajectory in recent years. Chatt will coordinate IFPI’s national group network while supporting member record companies in their development initiatives across the region. Her responsibilities include overseeing public policy and industry engagement in what has become one of the music industry’s fastest-growing markets globally. Her extensive experience will be crucial as she advocates for thriving artists and record labels throughout the region.
Currently based in Delhi, Chatt will relocate to IFPI’s Asia office in Singapore in 2026, where she’ll work in close collaboration with Guo Biao, who leads IFPI’s Greater China office. With over 20 years of experience in government relations, public policy, and diplomacy, she brings valuable expertise to her new role. Her background as a former Canadian Foreign Service diplomat with senior postings throughout South and Southeast Asia provides her with extensive regional knowledge that complements her private sector experience.
Asia’s music landscape represents a critical frontier for digital consumption trends and technology-driven innovation. Under Chatt’s leadership, IFPI aims to drive sustainable growth while steering through emerging technologies like AI. Her advocacy skills will focus on supporting artists and record labels amid evolving technological challenges, promoting intellectual property protection and fair remuneration frameworks. She will be instrumental in helping Asian musicians explore sync deals as highly profitable revenue opportunities in the region’s booming film and gaming industries. Her team is expected to develop comprehensive strategies for regional artists to leverage editorial playlists on major streaming platforms to maximize exposure and engagement.
The Asia-Pacific region continues to outpace global music industry averages, making it a key driver for IFPI’s worldwide strategies. Despite market stabilization following exceptionally high growth in 2023, moderate expansion has continued throughout 2024.
Chatt’s appointment signals IFPI’s commitment to building governmental partnerships that sustain Asia’s creative economy while fostering cross-border collaborations to expand global reach. Her combined public and private sector experience positions her uniquely to address the complex challenges of this dynamic regional market.
