Pop sensation Doja Cat is poised to make a significant return to the music scene with her fifth studio album, *Vie*, scheduled for release on September 26, 2025, through Kemosabe and RCA Records. The album, whose title translates to “Life” in French, represents a marked stylistic shift back toward pop music after her previous work explored alternative territories.
Doja Cat’s upcoming album *Vie* marks her return to pop roots while drawing from her experimental phase.
Recorded over a three-year period at the prestigious Miraval Studios in Correns, France, *Vie* showcases Doja Cat’s musical evolution through a genre-bending approach that incorporates ’80s-inspired retro textures and elements from the ’70s. The 15-track collection centers thematically on love, romance, sex, and personal growth, reflecting a more mature artistic perspective than her earlier releases.
The album’s lead single, “Jealous Type,” dropped on August 21, 2025, following a brief preview through a Marc Jacobs advertising campaign that highlighted the fashion-music collaboration aspect of the album rollout. Earlier in May 2025, fans got an unexpected glimpse of Doja’s creative process when “Crack,” an outtake from her previous album *Scarlet*, was briefly made available online.
Industry observers note that *Vie* represents Doja Cat’s boldest genre experimentation to date, moving away from the edgier alternative vibe of *Scarlet* toward a more mainstream pop aesthetic while retaining experimental elements. The confirmed track “Silly Fun” exemplifies this fusion approach, according to recent interviews with the artist. The album has generated unprecedented demand with signed vinyl editions selling out immediately despite the four-per-customer purchasing limit.
The album’s official announcement came in August 2025 via a promotional video, with cover art released on August 20, 2025. Signed vinyl and CD editions quickly became available for pre-order, generating significant buzz across social media platforms. Industry insiders suggest Doja could explore sync deals for tracks from *Vie*, potentially expanding her revenue through placements in films and commercials. To further engage fans, Doja Cat introduced the innovative Vie Hotline featuring retro telephone aesthetics that invited listeners to participate in voice prompts about love and jealousy. The album will be available across all major streaming platforms, giving fans multiple ways to experience her genre-bending sound while leveraging platform-specific features for maximum exposure.
Music critics anticipate *Vie* will not only appeal to pop audiences but also to fans of genre fusion, potentially expanding Doja Cat’s already considerable influence within and beyond the pop and hip-hop spheres.
