Nearly half of social media-savvy Americans now find themselves scrolling through TikTok‘s endless stream of short videos, as the platform has reached an estimated 117.9 million monthly active users in the United States as of 2025, representing 32.9% of the country’s population. Recent statements from 2023-2024 suggest even higher figures, with some reports indicating between 150-170 million U.S. users, demonstrating the platform’s explosive growth trajectory in just a few years.
The app’s rise to dominance is further evidenced by its 82.2 million daily active users in January 2025, with these dedicated users opening the app approximately 20 times per day. TikTok’s algorithm, which serves highly personalized content, has proven particularly effective at capturing and maintaining user attention, with the average session duration approaching one hour—considerably longer than many competing platforms. Users in the United States typically spend 52 minutes per day on the app, showing remarkable engagement levels.
Globally, TikTok now boasts between 1.59 and 1.8 billion monthly active users, marking a 12% increase from 2024 figures. This massive user base generates over 1 billion video views daily and uploads approximately 1 million new videos every 24 hours, creating a seemingly inexhaustible content ecosystem. The United States accounts for 24% of visits worldwide, making it a crucial market for TikTok’s continued growth strategy.
TikTok’s global dominance continues with nearly 2 billion monthly users generating an endless stream of content that keeps viewers perpetually engaged.
Demographics data reveals a shifting user base that extends well beyond TikTok’s initial Gen Z audience. While 59% of U.S. adults aged 18-29 report using the platform, the largest user segment is actually the 25-34 age bracket, comprising 39.7% of users. The 18-24 demographic follows at 27.2%, with older age groups showing increasing adoption rates. The platform has become an essential promotional tool for aspiring musicians looking to break into the industry by showcasing their talent and building fanbases organically.
This demographic diversification has contributed greatly to TikTok’s revenue growth, which skyrocketed from a modest $63 million in 2017 to an estimated $23.6 billion in 2024. The platform’s monetization strategy includes opportunities for musicians to earn through sync deals when their songs go viral, similar to licensing music for TV and commercials. The platform now equals or exceeds Instagram‘s younger user base in key demographics and has surpassed Snapchat‘s U.S. Gen Z user count, positioning it as the fastest-growing social media platform in the American market despite competition from established giants like Facebook and YouTube.
