After carving a notable path through the music industry‘s varied sectors, Tina Crawford has stepped away from her role as Manager/Partner at 33 Creative, the boutique management firm founded by David Fanning. Crawford’s departure marks the latest change in a career that has spanned radio, record labels, publishing, and artist management, leaving many industry observers curious about her next professional chapter.
Crawford began her music industry journey at WBCT in Grand Rapids, Michigan, before spending a decade at Broken Bow Records where she rose to Director of Creative. Her career trajectory took a publishing turn in 2013, followed by more than eight years as Vice President at Major Bob Music prior to joining 33 Creative.
Tina Crawford’s industry ascent spans radio roots, a decade at Broken Bow, and executive publishing roles before her management chapter.
At 33 Creative, Crawford brought her extensive industry experience to support the firm’s roster, which includes successful acts like Parmalee and Avery Anna. The boutique management company has distinguished itself through hands-on involvement in production, songwriting, and content creation, with Crawford and Fanning working in close partnership to develop their artists’ careers. Fanning’s impressive track record includes producing No. 1 singles for Thompson Square and Parmalee, adding significant value to the company’s offerings.
While the specific reasons behind Crawford’s exit remain undisclosed, her departure represents a significant development for both her personal career path and the operational structure of 33 Creative. The management firm now faces the challenge of reorganizing without Crawford’s extensive experience and industry relationships.
Crawford can now be reached at her new email address, [email protected], suggesting she may already be establishing a new professional venture. Industry insiders are watching closely, recognizing that her rare combination of expertise across multiple music business sectors makes her a valuable potential addition to any organization. Her ability to cultivate personal branding for artists has been a cornerstone of her management philosophy throughout her career.
The music business, characterized by its constant evolution and personnel movements, will likely see ripple effects from this change. Crawford’s departure could potentially impact 33 Creative’s relationship with its artist roster, while simultaneously opening new doors for collaborations and projects elsewhere in the industry as this experienced executive plots her next move in the ever-changing music landscape. Her professional trajectory demonstrates the importance of developing diverse income streams for sustainable success in today’s competitive music industry. Her official exit on October 6, 2025 coincides with other notable industry shifts, including personnel changes at major labels.
