After years of establishing himself as a formidable force in country music, multi-platinum artist Brantley Gilbert has officially signed with BBR Music Group/BMG Nashville, a partnership announced during his Nashville stop of the ongoing Tattoos Tour.
The strategic career move follows Gilbert’s departure from Big Machine Records and positions him with a label widely recognized for its strong artist support and promotion capabilities in the country music sphere.
Gilbert, who has amassed seven No. 1 singles throughout his career, brings both impressive songwriting credentials and a reputation for electrifying live performances to the new partnership. His latest single “Want You Back” released in September marks his final project with Big Machine Records. His Tattoos Tour, which continues through February 2026 across North America, has demonstrated the artist’s enduring connection with fans, particularly evident during recent performances at venues like First Bank Amphitheater.
Jon Loba, BMG Americas President of Frontline Records, expressed particular enthusiasm about the signing, noting a long-standing admiration for Gilbert’s work.
“We’ve been hoping to collaborate with Brantley’s team for years,” Loba remarked, highlighting Gilbert’s exceptional writing abilities and commanding stage presence as primary assets that attracted the label.
The shift represents a calculated change in Gilbert’s career trajectory, aligning with industry trends where established artists seek partnerships that complement evolving professional goals.
BBR Music Group/BMG Nashville’s approach emphasizes detailed artist development, marketing strength, and creative collaboration—elements that reportedly appealed to Gilbert and his management team.
Industry insiders view the arrangement as mutually beneficial, enhancing both the artist’s and label’s profiles in the competitive country music landscape.
The partnership is expected to facilitate new music releases while supporting Gilbert’s extensive touring schedule through early 2026.
For fans, the move signals potential new directions in Gilbert’s musical output and distribution strategies, though his signature sound and authentic connection with audiences will likely remain defining characteristics of his work moving forward.
The official signing was announced on October 6, 2025, marking a significant milestone in Gilbert’s already impressive career.
The collaboration establishes a foundation for what both parties anticipate will be significant future projects under the BBR/BMG banner.
With the new label partnership, Gilbert will gain access to enhanced streaming platform features that could significantly increase his visibility through playlist placements and audience engagement tools.
This partnership opens doors for Gilbert to explore sync deals for his music, potentially expanding his revenue through placements in television, film, and other visual media.
