Airwaves across the United States are currently dominated by Ozuna’s “Sirenita,” which has claimed the coveted No. 1 position on Latin radio charts nationwide as of 2025. The track has become a mainstay on Latin Top 40 radio playlists, with particularly strong representation on popular networks like iHeart’s Latin Top 40, where it receives heavy rotation alongside competing hits from Latin music powerhouses such as Maluma, Karol G, and Bad Bunny.
Radio performance metrics reveal “Sirenita” has achieved unprecedented play frequency across various Latin music stations, reflecting both robust listener demand and strategic promotion efforts by Ozuna’s team. This dominance in traditional radio is especially notable given the current streaming landscape, where Bad Bunny’s “DTMF” maintains its position as the most streamed Latin song overall in the U.S. this year.
Industry insiders confirm Ozuna’s radio dominance while Bad Bunny rules streaming platforms.
Industry analysts point to “Sirenita’s” specific triumph in the radio medium as significant for Ozuna, whose consistency in delivering radio-friendly hits has solidified his standing in the Latin music industry. The song’s lyrics expressing emotional longing and desire have particularly resonated with listeners experiencing romantic turbulence. The song appears prominently on Billboard’s Latin Airplay chart, where radio performance is weighted heavily in the ranking methodology.
Beyond radio, “Sirenita” continues to perform impressively on digital platforms, regularly featured on influential Latin-themed playlists across Spotify and YouTube, including the popular Fiesta Latina Mix 2025. Several remix versions have emerged through strategic collaborations, further extending the song’s reach and maintaining its relevance months after initial release. The success of these remixes can be attributed to Ozuna’s team implementing effective pre-save campaigns that built anticipation before each version dropped. Ozuna has also explored sync licensing deals for the track, creating additional revenue streams by placing the song in popular television commercials and film soundtracks.
Ozuna’s calculated approach to promotion, including social media engagement and concert performances, has amplified the song’s impact. While “Sirenita” leads radio charts, Bad Bunny’s album DeBÍ TiRAR MáS FOToS has achieved the remarkable distinction of being the first artist to chart 15 tracks from a single album on Spotify’s Global Top 200 simultaneously. Radio programmers cite the track’s catchy production and broad appeal as key factors in its airplay longevity.
While streaming platforms increasingly dominate music consumption patterns, “Sirenita’s” radio success demonstrates the continued importance of traditional airplay for Latin artists seeking mainstream recognition. Industry observers note that radio exposure remains particularly valuable for reaching casual listeners who might not actively seek out Latin music on streaming services.
