Champions of artist development, Chorus TM has reinforced its commitment to the music industry’s backbone by sponsoring the prestigious Artist Management Company category at the Music Business UK Awards. This sponsorship reflects the financial platform’s strategic recognition of managers as essential architects of musical careers, providing crucial support to the professionals who navigate artists through the complex business landscape of today’s music ecosystem.
The category, formally known as The David Einthoven Award, honors the memory of ie:music co-founder David Einthoven, who passed away in 2016 after establishing a respected legacy in artist management. Industry insiders gather annually at London’s Grand Connaught Rooms for this celebration, where notable management firms like Blue Raincoat, September Management, and TaP Music often feature among nominees vying for this distinguished recognition.
The Einthoven legacy lives on through an award celebrating excellence in the vital art of guiding musical careers.
The partnership between Chorus TM and the awards organizers highlights the increasingly entrepreneurial role managers play, extending far beyond traditional booking responsibilities to encompass strategic career planning, financial management, and brand development. Modern managers help artists develop diverse income streams that include everything from streaming royalties to merchandise sales and sync deals.
Managers’ contributions to chart successes and cultural milestones have become integral to the industry’s evolution, with Chorus TM positioning itself as a financial partner in this critical relationship. According to Freddy Greenish, Director at Chorus TM, artist managers play a significant role in the modern music industry ecosystem.
While the Music Business UK Awards spotlights management companies specifically, the complementary Artist & Manager Awards, organized by the Featured Artists Coalition and Music Managers Forum, celebrates individual partnerships that drive the industry forward. This year’s Artist & Manager Awards will be held at the Bloomsbury Big Top in London on November 20, 2025. Notable honorees have included Jeannette Lee of Rough Trade Management, alongside emerging talents reshaping the management landscape.
The convergence of financial platforms like Chorus TM with management professionals creates powerful synergies across the music ecosystem, bridging artistic vision with commercial viability. In today’s digital landscape, managers must master promotional strategies across streaming platforms and social media to maximize artist visibility and engagement.
Successful partnerships, such as those between Paloma Faith and Innis Ferguson or Chase & Status and Sophie Kennard, demonstrate how effective management translates creative potential into sustainable careers. As digital platforms increasingly sponsor such recognition events, Chorus TM’s investment in the management sector signals its understanding that tomorrow’s music business success stories will be co-written by innovative managers and their financial partners.
