As the music industry prepares for its most prestigious night, the Recording Academy has announced a historic reunion of Latin music icons for the 2025 Grammy Awards ceremony. Gloria Estefan, Pepe Aguilar, Goyo, Eiza González, and actor Mario Casas will take the stage at the Crypto.com Arena in Los Angeles on January 30, 2025, marking a rare convergence of major Latin music legends.
The announcement, which quickly trended globally on social media, also confirmed Shakira as a guest performer who will be introduced by Gloria Estefan during the prime-time telecast. While no official setlist has been released, anticipation centers on career-spanning hits that showcase the artists’ influential catalogs and cultural impact.
Social media erupted as Shakira joined the Latin music showcase, promising iconic hits that defined generations.
For Estefan, who previously graced the Grammy stage in 1993 and 2013, this performance represents a meaningful return to music’s biggest night. Pepe Aguilar, the regional Mexican music icon, will make his first Grammy performance in over a decade, reflecting the growing prominence of Latin artists within the mainstream music industry.
The celebration comes amid significant growth in Latin music’s global influence, with U.S. revenue in the genre increasing by more than 35% over the past five years. Many of these artists have successfully diversified their income streams through merchandise sales and sync deals beyond traditional album sales. Latin music listeners in the United States have grown by over 20 million since 2015, while Latin acts now account for nearly 10% of all Grammy performers in the past decade.
Beyond their performances, these artists will also serve critical roles throughout the ceremony. Estefan will present the Latin Pop Album category, while Jennifer Lopez will handle presenting duties for Best Latin Pop Album earlier in the broadcast, underscoring the influential presence of Latin artists both on stage and in prestigious presenting roles. The event organizers have launched a comprehensive social media campaign featuring behind-the-scenes content to boost engagement with Latin music fans worldwide. The ceremony will be hosted by Trevor Noah for the fifth consecutive time, bringing his familiar charm and humor to the celebration of Latin music legends.
The 2025 Grammy performance represents the highest number of Latin legends sharing a single stage in the ceremony’s history and follows last year’s tribute to Latin music pioneers, signaling the Recording Academy’s ongoing commitment to diversifying and globalizing its prestigious telecast.
