Ambition, long suppressed by self-doubt, has finally propelled reality star and cosmetics mogul Kylie Jenner into the music industry with her vocal debut on Terror Jr’s single “Fourth Strike.” The 26-year-old entrepreneur, who built a billion-dollar beauty empire before reaching her mid-twenties, has revealed that pursuing a pop career represents a “lifelong dream” she had previously been too insecure to chase.
Performing under the moniker “King Kylie,” Jenner contributes a breathy, soft verse that blends light singing with elements of rap before concluding with a whispered delivery of her stage name. The collaboration strategically connects to her established brand, as Terror Jr previously partnered with Kylie Cosmetics nearly a decade ago on the track “Three Strikes,” making this new release both a musical and marketing follow-up.
Jenner’s whispery “King Kylie” debut strategically bridges her cosmetics empire with a long-awaited musical venture.
Public reaction to Jenner’s vocal debut has been decidedly mixed. While some supporters applaud her willingness to expand beyond her comfort zone, critics on social media have characterized her performance as “embarrassing,” questioning whether her musical aspirations represent genuine artistic expression or merely another brand extension for the reality star. The release has sparked numerous comments highlighting her heavy use of autotune and perceived lack of vocal range across platforms.
Approaching her 30th birthday, Jenner cited her age as motivation to overcome lingering self-doubt. “I don’t want to have regrets,” she explained, acknowledging initial nervousness in the studio before eventually embracing what she described as her “angelic” vocal abilities. Jenner’s newfound studio confidence quickly emerged as she reportedly declared herself the best in the room during recording sessions.
Despite the criticism, she expressed gratitude to Terror Jr for the opportunity and maintained optimism about her musical future. Jenner emphasized reasonable expectations for her musical journey, stating, “I’m no Adele,” while still expressing confidence in her ability to compete within the pop landscape. Industry insiders suggest she could benefit from adopting focused practice segments similar to those used by professional musicians to develop her vocal technique more effectively.
She has indicated plans to release more music and potentially a full album, suggesting this vocal feature represents just the beginning of her pop career ambitions. Vocal coaches suggest she would likely see significant improvement by focusing on diaphragmatic breathing techniques to strengthen her vocal foundation. The single’s nostalgic connection to earlier Kylie Cosmetics campaigns demonstrates her cross-industry approach, seamlessly blending pop culture, music, and beauty in a strategy that has defined her broader business success.
