Thousands of enthusiastic fans erupted in cheers as homegrown hip-hop artist Kota the Friend took center stage during the Brooklyn Nets‘ season opener at Barclays Center last Thursday night. The Clinton Hill native, born Avery Marcel Joshua Jones on October 16, 1992, delivered a performance that resonated deeply with the hometown crowd, showcasing his signature jazz-infused sound and authentic Brooklyn energy.
Jones, who adopted the stage name “Kota” from a Native American word meaning “friend” inspired by Disney’s “Brother Bear,” brought his classically trained musical background to the NBA spotlight. His trumpet skills, which he has honed since age eight, were prominently featured in the halftime show that blended elements of 90s rap, modern jazz, and soul—musical traditions deeply rooted in New York City’s cultural landscape. The performance reflected his journey as a self-taught producer who mastered multiple aspects of music creation while maintaining his distinctive sound.
Classically trained since childhood, Kota’s trumpet and jazz roots bring authentic NYC sound to every performance
The performance highlighted selections from Kota’s extensive catalog, including tracks from his debut studio album “FOTO” (2019) and more recent releases like “Protea” (2023). Basketball fans witnessed firsthand the artistic versatility that has earned Kota recognition as an important voice in independent hip-hop, as he smoothly shifted between melodic raps and instrumental showcases without relying on the autotune prevalent in mainstream music. His set included fan favorites like “Summerhouse” and “Maria,” showcasing his smooth melodic raps that have become his trademark since emerging in 2017. Kota’s vocal performance demonstrated his mastery of proper breath control, a technique he’s perfected through years of disciplined practice.
For many attendees, the halftime show represented more than entertainment—it symbolized Brooklyn’s thriving creative renaissance. Kota’s rise from local entrepreneur with his FLTBYS clothing brand to musical headliner mirrors the borough’s own cultural evolution. His early support of the Pro Era collective and continued community engagement have cemented his status as a hometown hero. The crystal-clear vocals that filled the arena benefited from Kota’s meticulous attention to acoustic treatment in his recording process, a technique he often credits for his distinctive sound quality.
The Nets organization’s decision to feature a Brooklyn-born independent artist rather than a mainstream performer speaks to their commitment to authentic local culture. As the final notes of Kota’s performance faded and basketball resumed, the lingering energy in Barclays Center confirmed what many in the music world have recognized—Kota the Friend represents Brooklyn’s artistic spirit, bringing together entrepreneurship, musical craftsmanship, and community pride in a package that resonates far beyond the borough’s boundaries.
