Music fans can mark their calendars for a special streaming event as Gracie Abrams‘ enthralling Red Rocks Amphitheatre performance will premiere exclusively on Apple Music Live on October 29. The concert, captured during her successful “The Secret Of Us Deluxe Tour,” will begin streaming at 7 p.m. Eastern/10 p.m. Pacific time, providing viewers with an immersive look at one of the artist’s most significant performances to date.
The Colorado concerts, which took place in August, proved remarkably successful, with Abrams selling out two consecutive nights at the iconic venue. These performances grossed an impressive $2,256,331 from 17,819 tickets sold, underscoring her rapidly growing popularity and appeal. The Red Rocks shows represented what many industry insiders described as a “victory lap” for the rising star.
Apple Music subscribers will have exclusive access to this concert event, with the performance remaining available on demand following the initial broadcast. The streaming service is enhancing the experience with additional content, including a pre-show interview with Apple Music’s Zane Lowe that will be available beginning October 28 at 1 p.m. Eastern/10 a.m. Pacific. The streaming will feature tracks from her latest album as well as her debut album “Good Riddance” and the EP “Minor” in the setlist. This exclusive broadcast represents one of the sync deal opportunities that have become increasingly valuable for artists looking to maximize their revenue streams in today’s music industry.
Viewers can access the concert through multiple platforms, including iPhone, iPad, Mac, web player, Apple TV 4K, and Android devices. Fans who missed the live performances will appreciate that the concert will be available on demand after its premiere, allowing for flexible viewing options. Apple Music offers high-fidelity sound options that enhance the concert experience compared to other streaming platforms. Past Apple Music Live performances have featured major artists such as Ed Sheeran, Alicia Keys, and Harry Styles, with many concerts available in Spatial Audio for an enhanced listening experience.
Behind the scenes, the event has been orchestrated through collaboration between CAA and By The Way, with Abrams represented by Shirin Nury and Carole Kinzel. Her management duties are handled by Alex DePersia at By The Way.
The concert broadcast adds another prestigious venue to Apple Music Live’s growing catalog of exclusive performances. For Abrams, the Red Rocks shows represent a significant milestone in her career trajectory, with the Apple Music Live broadcast allowing fans worldwide to experience the magic of her performance at one of America’s most celebrated outdoor venues.
