Innovation meets tradition as Fender, the iconic guitar manufacturer with an eight-decade legacy, announces its partnership with genre-defying band Turnstile to represent the new American Professional Classic line of guitars and basses. The collaboration, set to launch in October 2025, positions Turnstile as a “future classic” band whose boundary-pushing sound spans punk, alternative, metal, and hardcore without fitting neatly into any single category.
The American Professional Classic series targets musicians seeking versatile, high-performance instruments built for the rigors of modern touring and studio work. Combining vintage Fender design elements with contemporary playability and electronics, the line emphasizes reliability for professional players who demand consistency night after night across diverse musical contexts. Both guitars and basses feature prominently in the campaign, reflecting Turnstile’s own instrumental configuration. The band’s ability to use music as expression of complex emotional states resonates with Fender’s vision for instruments that facilitate artistic communication.
Fender’s selection of Turnstile represents a strategic choice for a brand that has historically balanced respect for tradition with forward-thinking innovation. The band’s unapologetic musical evolution and mainstream crossover without compromising authenticity aligns perfectly with Fender’s player-centric philosophy. This partnership may also help band members establish sync deals that could expand their revenue streams through placement in commercials and media featuring Fender products. “Turnstile embodies the spirit of musical irreverence that has defined Fender instruments through nearly every major movement in contemporary music,” noted a company representative involved in the partnership. This collaboration highlights the unapologetic attitude that characterizes Turnstile’s path toward mainstream success while maintaining their hardcore roots.
Fender partners with musical mavericks who defy categorization while honoring the instrument’s timeless legacy.
The campaign will roll out across multiple digital platforms, including Facebook, Twitter, Instagram, TikTok, and Fender’s official website. An official YouTube video will showcase Turnstile introducing the series, highlighting the instruments’ versatility across musical styles. The video will demonstrate various guitar techniques including bends, hammer-ons, and palm muting that showcase the instruments’ responsiveness and tonal range. While no signature models have been announced, the band serves as both the face of the campaign and creative collaborators.
Industry observers note that this partnership underscores Fender’s ongoing commitment to demonstrating the guitar’s relevance in contemporary music scenes despite digital production trends. By embracing Turnstile’s younger, diverse fanbase, Fender aims to inspire new generations of players while reassuring traditionalists that the company remains dedicated to crafting instruments that serve as the backbone of live performance and recording across all genres.
