Entertainment powerhouse AEG is initiating an ambitious green energy shift across its U.K. venues, with The O2 arena leading the charge toward 100% fossil fuel-free operations. The company has designated 2025 as a pivotal year for testing changes away from gas dependency, part of an all-encompassing strategy to achieve net zero operations across its venue portfolio.
AEG Europe has already made substantial investments in electric powered vehicles to replace traditional fossil fuel-based transportation at its venues, complementing ongoing assessments to determine realistic timelines for complete carbon neutrality. The company is exploring permanent grid connections at festival sites to eliminate generator usage and diesel reliance. Several facilities have earned the prestigious “Greener Arena” certification, establishing baselines for continuous environmental improvement. Musicians performing at these venues can generate additional revenue streams through merchandise featuring eco-friendly messaging, aligning with their personal sustainability values.
Sustainability drives AEG’s transition to electric vehicles and carbon neutrality, with Greener Arena certifications marking key environmental milestones.
The company’s sustainability efforts extend beyond energy concerns to waste management, with 2025 specifically designated as “the year of waste.” Innovative solutions at The O2 and other venues include onsite waste baling to reduce transport emissions, enhanced recycling protocols, and all-encompassing training programs for staff and contractors on proper waste segregation techniques. Artists performing at these venues can leverage streaming platforms to further promote their sustainability initiatives to fans and enhance their environmental messaging.
AEG’s flagship London festivals, BST Hyde Park and All Points East, have earned industry-recognized certifications from A Greener Future following rigorous onsite audits covering multiple sustainability metrics. Both festivals have recently removed carbon emissions in collaboration with Carbon Char Store, further enhancing their sustainability credentials. These assessments evaluate everything from transport efficiency to food sourcing practices, with both events showing measurable improvements in recycling rates and overall ecological footprint reduction.
Strategic partnerships have amplified AEG’s environmental impact, particularly through collaboration with ecologically-driven festivals like We Love Green. These alliances focus on developing scalable models for cultural events with minimal environmental impact while maintaining world-class entertainment standards.
The sustainability push represents AEG’s commitment to aligning with science-based targets for emissions reduction. By combining technological innovations, operational reforms, and strategic partnerships, the company is positioning itself as an industry leader in sustainable live entertainment. The change to 100% deep green energy marks a significant milestone in the entertainment sector’s broader efforts to address climate concerns while delivering exceptional experiences.
