In a strategic move that reshapes Singapore’s ticketing landscape, AXS, the global ticketing division of Anschutz Entertainment Group (AEG), has acquired a majority stake in SISTIC, Singapore’s premier ticketing platform with over three decades of market presence.
The acquisition combines AXS’s extensive global network and cutting-edge ticketing technology with SISTIC’s established reputation and trusted position in the Southeast Asian market, creating a formidable alliance in the region’s entertainment sector.
Founded in 2011 in Los Angeles and wholly owned by AEG since 2019, AXS currently supports ticketing operations for more than 1,600 venues, festivals, and sporting properties worldwide, including high-profile events like Coachella, Stagecoach, and venues such as The O2.
AXS brings global expertise from 1,600+ premier venues and events to Singapore’s entertainment landscape.
The company will now leverage this global expertise to enhance SISTIC’s operations while maintaining the local brand’s identity that Singaporeans have trusted for over 30 years.
The integration process has been designed to be gradual and seamless, ensuring continuity for clients and ticket buyers who will maintain access to e-tickets through SISTIC’s existing platforms without disruption.
The company’s competitive pricing structure and professional service standards will remain unchanged post-acquisition, providing reassurance to longtime customers.
This strategic partnership aims to strengthen Singapore’s position as a premier entertainment hub in Southeast Asia, a region identified as one of the most dynamic growth markets for live entertainment globally.
By combining SISTIC’s regional insights with AXS’s technological prowess and international reach, the alliance is poised to transform the live events landscape across Singapore and neighboring countries.
For Singapore specifically, the collaboration promises expanded access to world-class productions and increased event diversity, further cementing the city-state’s reputation as a vibrant sporting, lifestyle, and arts destination.
Industry analysts note that this acquisition represents AEG’s commitment to expanding its footprint in the Asian market, particularly in the live entertainment sectors where Singapore serves as a strategic gateway to the broader Southeast Asian region.
This move is expected to create new opportunities for musicians to leverage platform-specific features that enhance audience engagement and distribution capabilities within the region’s growing live entertainment ecosystem.
CEO Joe Ow has expressed that SISTIC will maintain its commitment to professional ticketing while embracing new growth opportunities through the integration with AXS.
SISTIC’s impressive track record of selling over 6.5 million tickets annually for more than 2,000 events demonstrates its significant market penetration and operational scale in the region.
The partnership will also benefit artists and composers by ensuring proper royalty collection through established performance rights organizations, providing a more transparent revenue stream for creators whose works are performed at events ticketed through the platform.
