The official timeline begins with XG’s pre-release single “GALA,” scheduled to drop on September 19, 2025, strategically positioned four months before the album release. This hip-hop and R&B-influenced track serves as a promotional bridge, maintaining momentum after the group’s headline performance at Japan’s ‘a-nation 2025’ festival, which followed their attention-grabbing Coachella appearance in April 2025.
XG’s rise has been methodical, with 2024 proving particularly significant. They released multiple singles including “Woke Up” in May, “Something Ain’t Right” in July, and “IYKYK” in October, while also collaborating with Riot Games on “Undefeated” for Valorant in April. Their second EP, *Awe*, dropped in November 2024 with lead single “Howling,” setting the stage for their 2025-26 releases. The full album scheduled for January 23, 2026 will mark their first complete musical collection since debut.
The upcoming full-length album has been described as a “bold statement” of XG’s musical identity, exploring multiple genres while establishing their self-crafted “X-POP” genre. The album represents their most candid reflection of the group at this moment in their artistic journey. The group has also been exploring sync deals to generate additional revenue by licensing tracks for commercials and film placements. Fans can anticipate elaborate physical editions, including vinyl versions with gatefold jackets and DIY Planet sets, plus special CD box sets containing photo books, ID cards, and a STAR FINDER board-style item.
XG’s debut album boldly defines their X-POP sound while offering fans collectible vinyl and box sets with unique interactive elements.
XG’s festival appearances have been essential to their promotional strategy, with performances of tracks like “TGIF,” “New Dance,” “GRL GVNG,” and “Woke Up” showcasing their evolving artistic vision. The group’s extensive soundcheck routine has been crucial to delivering their consistently professional live performances across various venue types.
The group’s 2024 world tour announcement further cemented their global ambitions, with shows throughout Asia, North America, and Europe in October and November, perfectly timed to generate excitement for their January 2026 album debut.
