Amazon Music Live Crashes Back October 2025—But Can Music and Football Really Mix?
After a successful three-season run that established itself as a post-NFL entertainment staple, Amazon Music Live will return for its fourth season on October 23, 2025, immediately following Thursday Night Football on Prime Video.
The innovative format combines high-energy musical performances with exclusive artist interviews, creating a seamless entertainment experience that leverages the massive viewership of NFL’s Thursday night games.
The 2025 season boasts an eclectic lineup spanning multiple genres, featuring Shaboozey (October 23), Foo Fighters (October 30), Fuerza Regida (November 6), and K-pop sensation aespa (November 13). This diverse roster continues Amazon’s strategy of showcasing both established and emerging artists, similar to previous seasons which featured stars like Ed Sheeran, Peso Pluma, and TWICE.
Liza Koshy will host the series, guiding viewers through performances and conducting interviews that provide insight into the artists’ creative processes. Each artist will bring their signature sound represented on Amazon Music’s top global playlists including “Country Heat” and “Alternative Hits.” The show will stream simultaneously across Prime Video, Twitch, and the Amazon Music app, maximizing its potential audience reach across different platforms.
In-person attendees at the live recordings will experience enhanced engagement opportunities, including a “Hall of Fame” pre-show featuring a live DJ, exclusive merchandise giveaways, and immersive photo installations. The series aims to create a strong cultural connection between sports and music enthusiasts. Ticket registration is currently available through DICE.fm for fans wanting to attend the live events.
The strategic scheduling directly following high-profile NFL matchups creates what Amazon terms a “doubleheader entertainment experience.” October 23rd’s premiere follows the Vikings vs. Chargers game, while subsequent episodes air after equally anticipated matchups including Ravens vs. Dolphins on October 30th.
This cross-platform integration represents Amazon’s continued investment in merging different entertainment verticals under its streaming umbrella. By connecting live sports viewership with music performances, the company aims to increase user engagement and platform retention while providing artists with access to the NFL’s massive audience base. For participating musicians, the show offers valuable exposure similar to playlist pitching opportunities on other major streaming services.
The preshow begins at 8:00 p.m. PT each Thursday, with the main performance commencing immediately after the conclusion of that evening’s football game. Artists performing on Amazon Music Live will likely leverage social media advertising to boost engagement and drive additional viewership to their performances.
