Grammy-winning artist Amy Grant will take center stage at the Grand Ole Opry on October 25, 2025, when she flips the symbolic switch illuminating the iconic venue in pink for the 17th annual Opry Goes Pink event. The beloved gospel and pop performer, whose net worth is estimated at $30 million, joins a distinguished lineup of previous “switch-flippers” including Carly Pearce, Trisha Yearwood, and Lauren Alaina.
Amy Grant brings her star power to the Grand Ole Opry’s pink illumination tradition, continuing a legacy of musical advocacy.
The event, presented by Humana with additional sponsorship from Vanderbilt Health, aims to raise awareness and funds for breast cancer research. Country music superstar Carrie Underwood, who headlined the inaugural Opry Goes Pink in 2009, returns to perform alongside Grant, The Isaacs, Mandy Barnett, Riders In The Sky, and rising artist Sophia Scott.
“Opry Goes Pink has become one of Nashville’s most meaningful traditions,” said an Opry spokesperson, noting the event’s significance during the Grand Ole Opry’s centennial year. The Opry, which aired its first show on November 28, 1925, has evolved from radio broadcasts to reaching audiences across digital platforms worldwide. Grant brings an especially meaningful presence to the event through her ability to share messages of healing that resonate deeply with attendees and survivors alike.
The benefit concert maintains its charitable mission with $5 from each ticket sold being donated to Susan G. Komen, the leading nonprofit organization for breast cancer research, care, and advocacy programs. This funding mechanism has helped the annual event become a powerful vehicle for supporting critical research while uniting survivors, artists, and fans in solidarity against the disease. Susan G. Komen is recognized for its comprehensive 360-degree approach to fighting breast cancer worldwide.
Grant, a six-time Grammy winner known for her philanthropic efforts, has previously supported cancer research through events like Under One Umbrella. Many artists participating in the event will also benefit financially through merchandise sales available exclusively at the venue, creating a win-win opportunity for both charitable giving and artist support. All performers will receive royalties through performance rights organizations that collect and distribute payments for public performances of their copyrighted music. Her participation in this year’s Opry Goes Pink continues her commitment to charitable causes, particularly in her home state of Tennessee.
Tickets for the October 25th event are available through opry.com and by calling (800) SEE-OPRY. Organizers encourage community members to participate not only for the stellar musical performances but also to support breast cancer research during this milestone year for the Grand Ole Opry.
