As the worlds of music, fashion, and motorsport continue to converge in unprecedented ways, global reggaeton superstar Bad Bunny has announced a groundbreaking collaboration with adidas Originals and the Mercedes-AMG PETRONAS Formula 1 Team.
The partnership will introduce the new Bad Bunny Adiracer GT silhouette alongside a thorough Motorsport Collection, set for global release in November 2025 through the adidas CONFIRMED app and Mercedes-AMG F1’s official shop.
The collection’s centerpiece, the Adiracer GT Racing Kicks, priced at $160, features a distinctive brown colorway that has become synonymous with Bad Bunny’s aesthetic.
These performance shoes masterfully blend motorsport-inspired design elements with everyday comfort, creating footwear that shifts seamlessly from trackside to street style. Their limited availability is expected to generate substantial demand among collectors and fashion enthusiasts alike. The shoes will be available in three stylish colorways including Branch, Sand, Cinder to suit different fashion preferences.
Striking the perfect balance between track-inspired engineering and urban wearability, these coveted kicks define motorsport fashion’s new frontier.
This collaboration represents a significant milestone in Formula 1’s fashion evolution, with Bad Bunny’s influential street style helping to transform traditional motorsport apparel into coveted lifestyle wear. The artist plans to promote the collection through streaming platforms where his music reaches millions of global fans daily. The collection includes the grey racing jacket priced at $250 USD, making it the most premium apparel item in the lineup.
The thorough product line includes racing caps starting at £38, performance jackets reaching £220, and various apparel items that incorporate Mercedes-AMG PETRONAS F1 Team’s signature colors and logos alongside Bad Bunny’s personal branding elements.
The marketing strategy leverages digital platforms to manage limited releases, with next-day delivery options available during race weekends to capitalize on heightened fan engagement.
This approach balances exclusivity with accessibility, offering free US shipping on orders exceeding $120 to encourage larger purchases while maintaining the premium positioning of limited-edition items.
Beyond commercial implications, the partnership strategically expands Formula 1’s demographic reach by appealing to younger, more diverse audiences. The collaboration’s promotion will include social media advertising campaigns to boost engagement and connect with Bad Bunny’s massive fan base across streaming platforms.
