As Big Loud Records overhauls its marketing leadership structure, the Nashville-based label has announced a series of high-profile promotions and new executive appointments designed to strengthen its promotional capabilities. Among the most notable changes is the departure of Lucy Bartozzi, who previously served as VP of Marketing and played a key role in the label’s promotional strategy.
Big Loud Records reshapes its marketing team with strategic promotions following the departure of VP Lucy Bartozzi.
The exit of Bartozzi coincides with Big Loud’s aggressive expansion of its executive marketing team. Brianne Deslippe, formerly focused on international operations, has been elevated to Senior Vice President of Marketing, where she will oversee a thorough portfolio including creative, digital, publicity, streaming, and international departments. The promotion positions Deslippe, recognized on Billboard’s Power Players lists, as a central figure in Big Loud’s evolving marketing apparatus.
Additional promotions include Amy Beard to Vice President of Marketing and Morgan Sweat to Vice President of Creative Services, with the latter now managing video, design, photography, and brand creative for the label’s chart-topping roster of artists. The newly promoted executives will have their changes effective immediately as they take on their expanded roles.
The restructuring also brought new talent to the label, with Corey Brewer joining as VP of Media & PR, Jen Danielson as VP of Streaming, and Alex Henderson as VP of Global Marketing. The label has gained significant industry recognition as Billboard’s No. 1 Hot Country Songs label multiple times between 2021 and 2024.
CEO Seth England emphasized the strategic importance of these changes, noting that the reconfigured team will drive artist development, innovation, and lasting impact for the label. “Our marketing leadership team continues to push boundaries,” England stated, underscoring the label’s commitment to growth despite Bartozzi’s departure.
The reorganization signals Big Loud’s intention to strengthen its integrated marketing approach across traditional and digital channels. With Bartozzi’s responsibilities now redistributed among the expanded leadership team, the label appears focused on enhancing its data-driven streaming strategies, creative output, and global market reach. This restructuring aligns with industry best practices of leveraging social media advertising and streaming platform promotional tools to maximize artist visibility.
The label’s marketing team will now need to optimize their workflow efficiency much like producers setting up home studio environments for maximum creative output and productivity.
The absence of an immediate named replacement for Bartozzi suggests internal restructuring rather than a direct succession plan, highlighting the evolving nature of Big Loud’s marketing vision in a rapidly changing music industry landscape.
