While still performing with BLACKPINK on their 2025 DEADLINE World Tour, Lisa has made a significant career advancement by signing a major solo world tour deal with Wasserman Music as of October 24, 2025. The agreement marks a strategic pivot in her career trajectory, positioning the Thai superstar to capitalize on her massive international fanbase cultivated during her years with the K-pop powerhouse group.
Lisa’s bold solo tour deal with Wasserman represents a pivotal moment for the K-pop superstar’s expanding global ambitions.
Wasserman Music, a leading global touring agency, will manage all aspects of Lisa’s upcoming solo tour, handling logistics, promotion, and venue arrangements across multiple continents. This partnership represents a calculated move in the competitive global music touring industry, particularly as K-pop artists increasingly pursue individual paths alongside group activities.
The foundation for Lisa’s solo touring success was established with her 2021 debut album “Lalisa,” which shattered records when its title track garnered an astounding 73.6 million YouTube views within 24 hours, surpassing Taylor Swift’s previous record set by “ME!” in 2019. This digital dominance demonstrated Lisa’s standalone market viability apart from BLACKPINK. Fans can expect a 100% Buyer Guarantee on all ticket purchases for her upcoming solo performances, ensuring peace of mind for attendees.
Lisa’s extensive stadium experience comes from BLACKPINK’s numerous world tours, including the current DEADLINE tour that kicked off on July 5-6, 2025, at South Korea’s Goyang Stadium where the group performed before 78,000 enthusiastic fans. During these shows, Lisa has already been showcasing solo performances of tracks like “Rockstar” and “New Woman,” effectively testing audience reception to her individual material.
Industry analysts predict the solo tour will target major venues across Asia, North America, and Europe, mirroring BLACKPINK’s global reach but with a distinctly Lisa-focused production and setlist. The tour will likely include stops in major European cities like Stade de France Stadium in Paris, where BLACKPINK is scheduled to perform during their world tour. Lisa is also expected to maximize her revenue through extensive merchandise sales featuring exclusive tour-specific designs that will create additional income streams beyond ticket sales. Lisa plans to leverage playlist pitching strategies across major streaming platforms to build anticipation and boost audience engagement ahead of her tour dates. While complete scheduling details remain under wraps, the Wasserman deal signals confidence in Lisa’s ability to command substantial ticket sales as a solo headliner.
This development intensifies competition in the global K-pop soloist arena and potentially reshapes market dynamics for hip-hop and pop fusion artists on the international touring circuit.
