Acclaimed producer and songwriter Bobby Huff has signed a broad publishing and management deal with Ten Ten Music Group, the companies announced in October 2025. The agreement, which involves collaboration on production and songwriting ventures, strategically positions Huff to leverage Ten Ten’s industry connections for expanded opportunities in film, television, and advertising sync placements.
The deal reunites Huff with Barry Coburn, president of Ten Ten Music Group, with whom he shares a productive professional history. Coburn, whose executive credentials include CEO roles at Atlantic Records Nashville and successful management of country star Alan Jackson, brings over 35 years of industry expertise to the partnership. “This collaboration plays to both our strengths,” Coburn noted during the announcement.
The reunion of Huff and industry veteran Coburn capitalizes on their shared history and complementary strengths in the music business landscape.
Huff’s track record spans multiple genres, delivering top five and top ten hits for rock acts like Papa Roach, 3 Doors Down, and Shinedown while simultaneously contributing to country success with Reba McEntire‘s No. 1 single “Turn On The Radio.” His versatility extends to pop collaborations with artists including Sabrina Carpenter and Simple Plan, making him an unusually diverse addition to Ten Ten’s roster. The partnership exemplifies how musicians can build diverse income streams through strategic publishing agreements that span multiple revenue channels. This arrangement will also ensure Huff’s compositions are properly registered with performance rights organizations to maximize royalty collection from his extensive catalog.
The signing greatly enhances Ten Ten’s multi-genre capabilities, complementing a catalog that already features acclaimed writers such as Angaleena Presley and Dan Tyminski. This strategic move strengthens the company’s position in rock and pop markets while maintaining its country music foundation.
Huff’s music has already achieved notable media exposure, appearing in productions ranging from Grey’s Anatomy and American Idol to platforms across Disney, HBO, and major television networks. Joe Luff expressed particular enthusiasm about Huff’s multi-genre assets and distinctive production style. This sync licensing experience aligns perfectly with Ten Ten’s emphasis on multimedia placement strategies, which has led to the company’s increased sync success with various entertainment media in recent years.
Industry observers note that the deal represents more than just a standard publishing arrangement; the inclusion of management services signals a thorough approach to Huff’s career development.
As Nashville continues to evolve beyond traditional country boundaries, partnerships bridging multiple genres like this one between Huff and Ten Ten Music Group reflect the industry’s increasingly diverse commercial landscape.
