How to Release New Music Properly


Releasing new music properly requires more than just uploading a track and hoping for the best. You need to engage with your fans through social media and share behind-the-scenes content to create buzz. Guaranteeing your music is radio-ready with professional mixing and mastering sets a solid foundation. Partnering with experienced producers and publicists can elevate your visibility and professionalism. But how do you select the right distributor and guarantee your music stands out in a crowded market? Let’s explore the strategies that will help you make a significant impact.


  • Collaborate with experienced producers and audio engineers to ensure high-quality, professional-sounding music.
  • Use social media platforms to engage with fans and share exclusive behind-the-scenes content.
  • Develop a comprehensive promotional strategy, including interviews, reviews, and targeted advertising.
  • Work with skilled publicists to enhance visibility and secure media coverage.
  • Plan a release show and submit your music for playlist consideration to boost exposure.

Build Your Fanbase

grow your audience organically

Engaging with your fans on social media is crucial for building a loyal fanbase. To build awareness and connect with your audience, consistently engage with them on platforms like Instagram, Twitter, and Facebook. Share snippets of your daily life, behind-the-scenes looks, and teasers of upcoming music. This keeps your fans excited and invested in your journey.

Offering exclusive content through platforms like Patreon can enhance this connection. By providing perks such as early access to new songs, private livestreams, or exclusive merchandise, you make your fans feel special and appreciated. This exclusive content not only rewards your existing fans but also attracts new ones who want to be part of your inner circle.

Targeted advertising on social media is another powerful tool. Use ads to reach potential fans who align with your music genre. This approach ensures that your promotions are seen by people most likely to appreciate your music, effectively growing your fanbase.

Additionally, participating in live performances and events allows you to interact directly with your fans. These experiences create memorable connections and encourage fans to support you long-term.

Ensure Radio-Ready Quality

To guarantee your music is radio-ready, concentrate on professional mixing techniques and high-quality mastering standards. Make certain your tracks have consistent sound levels, clear vocals, and balanced instruments.

Hiring a mastering engineer can help you achieve that polished, competitive sound necessary for radio play and streaming platforms.

Professional Mixing Techniques

Achieving a radio-ready mix requires mastering techniques like balancing levels, panning, EQ, and compression. These professional mixing techniques are essential to making your music stand out.

Start by using reference tracks to guarantee that your mix aligns with industry standards and sounds good across various playback systems. Comparing your mix to well-produced tracks helps you spot discrepancies and adjust accordingly.

Attention to detail in editing is vital. Eliminate unwanted noise, clicks, and pops to achieve a polished final mix. It’s the small things that can make or break your track’s quality.

Use automation to enhance dynamics and create movement within the mix. Automation adds depth and keeps the listener engaged by making subtle changes throughout the song.

Collaborating with a skilled audio engineer can elevate your music production. A professional brings expertise and a fresh perspective, helping you achieve that coveted radio-ready quality. Don’t underestimate the value of an experienced set of ears.

High-Quality Mastering Standards

Mastering your track is the final step that guarantees it sounds polished, professional, and ready for radio play. High-quality mastering assures your music meets radio-ready standards, optimizing the sound quality and making your track stand out.

During mastering, the clarity, dynamics, and overall balance of the audio mix are enhanced, providing a cohesive and polished sound.

Professional mastering engineers are equipped with specialized tools to fine-tune your audio mix. They correct any imperfections, ensuring that your track resonates well with listeners. These experts focus on achieving a professional sound by adjusting levels, equalizing frequencies, and applying compression where needed.

The goal is to create a track that sounds consistent across various playback systems, from car radios to high-end sound systems. Mastering isn’t just about making your music louder; it’s about refining the audio mix to meet industry standards.

By investing in high-quality mastering, you secure your music has the polished sound required to compete in today’s market.

A well-mastered track can notably elevate your music career, attracting more listeners and increasing your chances of radio play.

Don’t underestimate the impact of professional mastering on your overall sound quality.

Sound Consistency Check

Ensuring your music is radio-ready involves conducting a thorough sound consistency check. This step is vital for a successful release. Begin by using reference tracks to compare your sound quality to professional recordings. These tracks help you identify industry standards and offer a benchmark for your own work.

Pay close attention to volume levels. Consistent volume ensures that your tracks don’t fluctuate too much, maintaining a smooth listening experience.

EQ balance is another critical factor. Proper EQ balance ensures that no single frequency overwhelms the mix, providing clarity and depth.

Don’t overlook the importance of professional mastering services. Mastering transforms your mix into a polished, radio-ready track. Professionals in this field have the expertise to fine-tune your music, ensuring it stands up to industry standards.

Consistent sound quality across all your tracks enhances the listener experience and strengthens your brand reputation. When listeners know they can expect high-quality sound from every release, they’re more likely to become loyal fans.

Choose Professional Partners

selecting business collaborators wisely

When releasing new music, you should find experienced producers who understand your vision and can enhance your sound.

Collaborate with skilled publicists to effectively promote your music and reach a wider audience.

These professional partners will help you achieve a successful release and maximize your impact.

Find Experienced Producers

Choosing seasoned producers who resonate with your musical vision can greatly enhance the quality of your music and streamline the release process. When you’re preparing to drop a new single, finding the right producers is vital. They can help you make a significant impact in the music industry, guiding you through every step from recording to release.

For new artists, this partnership can be transformative, offering not just technical expertise but also industry connections that can open doors you didn’t even know existed.

Experienced producers bring a wealth of knowledge to the table. They can provide critical feedback and creative input to elevate your tracks. Their expertise guarantees your music sounds polished and professional, which is essential for a successful release. With a solid track record of successful releases, these producers know what works and what doesn’t in the current music landscape.

Moreover, collaborating with these pros can lead to new opportunities. They often have established relationships within the industry that can benefit you. By working with someone who aligns with your vision and understands your goals, you’ll have a smoother and more effective release process, setting you up for long-term success.

Collaborate With Skilled Publicists

Partnering with skilled publicists can greatly enhance your music’s visibility and media coverage. Publicists play an essential role in music promotion by leveraging their industry connections and expertise. By collaborating with them, you’ll benefit from increased media exposure and a well-structured promotional strategy.

Publicists can craft compelling press releases that highlight the unique aspects of your music. These press releases are essential for catching the attention of journalists and bloggers who can feature your work in relevant publications. Additionally, experienced publicists know how to secure valuable promotional opportunities, helping your music reach a broader audience.

Here are three key reasons to collaborate with skilled publicists:

  1. Media Exposure: Publicists have established relationships with journalists and media outlets, ensuring your music gets the attention it deserves.
  2. Promotional Opportunities: They can secure interviews, reviews, and features in high-profile publications, boosting your music’s visibility.
  3. Industry Connections: Publicists’ networks can open doors to new opportunities, including collaborations and live performances.

Choosing the right publicist with a proven track record in music promotion is essential. Their expertise can navigate the complexities of media coverage, ensuring your release stands out. Ultimately, partnering with skilled publicists maximizes your music’s impact and reach.

Pitch to Potential Partners

Identify potential partners who align with your music style and goals to guarantee a successful collaboration. Start by researching labels, managers, and collaborators that resonate with your sound and vision.

To pitch to potential partners effectively, craft a compelling pitch that highlights your unique selling points, past achievements, and the value you bring to the table. Tailor your pitch for each partner, demonstrating how both parties can benefit from the collaboration.

Your communication should be professional and concise. Clearly outline what you seek from the partnership and what you can offer in return. This clarity will make it easier for potential partners to see the mutual benefits and consider your proposal seriously.

After sending your pitches, don’t forget to follow up. This shows your commitment and keeps the conversation going. Be open to negotiation opportunities, as flexibility can lead to more fruitful collaboration opportunities.

Select the Right Distributor

choose correct distribution partner

When selecting the right distributor for your new music, compare different options like DistroKid and CD Baby. Assess their service costs and features to find one that fits your budget and needs.

Make sure to choose a distributor that guarantees quick access to streaming sites and enhances your music’s visibility.

Compare Distribution Options

Choosing the correct music distributor can significantly impact your reach and revenue as an independent artist. Digital distribution services like CD Baby and DistroKid offer platforms that cater to the needs of independent artists, guaranteeing your music release reaches a wide audience.

When selecting an independent distributor, it’s crucial to evaluate how each option aligns with your goals and budget. DistroKid, for example, charges a flat fee of $19.99/year for unlimited music releases, making it a highly cost-effective choice for artists who plan to release music frequently. On the other hand, CD Baby offers different fixed prices per release, which can provide flexibility based on your specific needs and financial situation.

Here are three key factors to compare when choosing your music distribution service:

  1. Cost Structure: Assess whether a flat fee or a per-release fee aligns better with your release strategy.
  2. Royalty Control: Make sure the distributor allows you to retain full control over your royalties.
  3. Metadata Management: Search for services that make it easy to properly set up metadata, song titles, and pricing.

Evaluate Service Costs

Evaluating service costs is essential for selecting the right music distributor that fits your budget and release strategy. As an independent artist, you need to take into account the overall cost to release your music.

Digital distributors like DistroKid offer a cost-effective solution with an annual fee of $19.99 for unlimited releases, making it a popular choice for budget-conscious musicians. In contrast, CD Baby charges fixed prices per release, ranging from $9.95 to $89 per single, giving you flexibility depending on your budget and needs.

Using free platforms like SoundCloud and Bandcamp initially can help minimize distributor costs while gaining exposure. These platforms allow you to release music without any upfront fees, which is particularly useful if you’re just starting out. Additionally, some digital distributors provide promotions for free releases, allowing you to test their services without financial commitment.

Choosing the right distributor aligned with your budget and goals is important. Take into account the distributor costs and whether they offer services that meet your needs. By carefully evaluating service costs, you can make sure that your music reaches your audience effectively without breaking the bank.

Define a Release Strategy

Crafting a release strategy involves outlining a clear timeline with specific goals and promotional activities to guarantee your music reaches its full potential. Start by planning the release date, considering when your target audience is most active. Align this with your genre to ensure maximum impact. Your release strategy should break down into three phases: pre-release, release day, and post-release activities.

  1. Pre-release: Build anticipation by teasing your music through social media, email newsletters, and press releases. Share snippets or behind-the-scenes content to generate buzz.
  2. Release Day: Make sure everything is ready for launch. This includes scheduling posts, setting up streaming platforms, and coordinating with any collaborators. Engage with fans and media throughout the day to maximize exposure.
  3. Post-release Activities: Keep the momentum going by sharing performance insights, creating follow-up content, and engaging with your audience. Monitor feedback and adjust your strategy as needed.

Tailoring your strategy to your target audience and genre is essential. By organizing your efforts around these key stages, you’ll effectively release music that resonates and reaches the right ears. Remember, a well-defined release strategy is your roadmap to a successful music launch.

Create Supporting Content

developing content for support

To create buzz around your new music, start by sharing behind-the-scenes footage that offers fans a glimpse into your creative process.

Engage your audience with regular social media posts featuring teasers, updates, and eye-catching visuals.

These elements won’t only build anticipation but also create a deeper connection with your listeners.

Behind-the-Scenes Footage

Behind-the-scenes footage gives fans an exclusive look into the music creation process, building excitement and a deeper connection. By showcasing studio sessions, songwriting moments, and production details, you can engage fans on a personal level. This type of content allows your audience to see the real, unfiltered side of your artistry, which adds an element of authenticity.

Sharing behind-the-scenes footage on social media platforms is key to creating buzz and anticipation for your new music. These platforms are where your fans are most active, making it the perfect place to keep them engaged. Capturing candid moments, bloopers, and interactions with collaborators not only humanizes you but also strengthens the relationship with your audience.

Here are three ways to maximize the impact of your behind-the-scenes content:

  1. Document Studio Sessions: Show the raw, unpolished moments of your recording process to build authenticity.
  2. Highlight Songwriting: Share clips of brainstorming and writing lyrics to engage fans in your creative journey.
  3. Feature Collaborations: Capture interactions with other artists and producers to add depth and excitement.

Engaging Social Media Posts

Boost anticipation for your new music by sharing engaging social media posts that include teasers, behind-the-scenes footage, and sneak peeks. These posts not only build excitement but also give your audience a taste of what’s to come.

Make your content interactive by incorporating polls, Q&A sessions, and challenges. This keeps your followers engaged and makes them feel like they’re part of the journey.

Visually appealing graphics, videos, and photos are essential. High-quality visuals capture attention and make your posts stand out. Collaborate with influencers, other artists, and brands to expand your reach. These collaborations can introduce your music to new audiences and boost your follower count.

Consistency is key. Regular updates, countdowns, and reminders keep your audience informed and excited about your upcoming release. A countdown can create a sense of urgency, while reminders make certain your followers don’t miss important dates.

Organize a Promotional Calendar

Creating a detailed promotional calendar is essential for effectively coordinating your music release strategy. Start by outlining your release dates, marketing strategies, and engagement tactics. This calendar will be your roadmap, ensuring every aspect of your promotion is organized and timely.

To maximize your efforts, schedule your social media posts, email campaigns, and content releases to align with the promotional calendar. This consistency is key to keeping your audience engaged and excited.

Here’s a quick guide on how to organize it:

  1. Release Dates: Mark your key dates for single or album drops, ensuring you have enough lead time to build anticipation.
  2. Marketing Strategies: Plan out your promotional activities, including social media posts, email campaigns, and content releases, to create a cohesive narrative leading up to the release.
  3. Engagement Tactics: Schedule posts that encourage fan interaction, such as teasers, behind-the-scenes content, and Q&A sessions.

Also, plan collaborations, live performances, and media outreach efforts according to your calendar. This will help you maintain momentum and consistency.

Don’t forget to monitor and adjust the calendar as needed to optimize engagement and visibility for your new music release. With a solid plan, you’ll set your release up for success.

Connect With Media

stay informed with news

After organizing your promotional calendar, the next step is to connect with media outlets to generate buzz for your new music release. Start by identifying relevant music blogs, magazines, and online publications that align with your genre.

Building relationships with journalists, bloggers, and influencers is essential for securing press coverage. Send out well-crafted press releases that highlight key information about your new music. Include the release date, your background as an artist, and any unique selling points that make your music stand out.

Personalize your pitches to each media outlet, showing that you’re familiar with their work and explaining why your music would be a great fit for their audience. Platforms like Groover can be invaluable for connecting with music industry professionals who can help amplify your release.

Engage with media outlets by offering exclusive content, such as early access to your tracks or behind-the-scenes footage. A detailed press kit can also help you make a strong impression.

Plan a Release Show

Planning a release show is an exciting way to showcase your new music and connect with your audience in a live setting. First, choose a suitable venue that fits your style and the expected audience size. A well-chosen venue can greatly enhance the overall fan experience and make the event memorable.

Once you’ve locked in the venue, coordinate with other artists or bands to create a compelling lineup. Having a diverse group of performers can attract a larger crowd and keep the energy high throughout the night. Make sure to promote the release show extensively through social media, local press, and music platforms. The more buzz you generate, the better the turnout will be.

To make your release show even more special, consider offering exclusive merchandise or content. This not only provides fans with something unique to remember the night but also helps you monetize the event.

Here are three key steps to guarantee a successful release show:

  1. Choose a fitting venue that complements your music and audience size.
  2. Coordinate with other artists to diversify and enrich the lineup.
  3. Promote the event through various channels to maximize attendance.

Submit for Playlists

great for music lovers

Utilizing playlists can greatly enhance the reach of your new music after a successful release show. When you submit for playlists, you’re opening doors to increased visibility and engagement with a broader audience. Platforms like SubmitHub streamline the process of submitting music to various playlists, making it easier for your tracks to get noticed.

Engaging with playlist curators is important for improving your chances of playlist inclusion. Personalized submission emails can make a significant impact. Address the curators by name, briefly introduce yourself, and explain why your track would be a good fit for their playlist. This personal touch shows curators that you value their platform and increases the likelihood of them giving your music a listen.

Using the Spotify for Artists portal is another effective strategy. This platform provides guidelines for submitting your music to playlists, helping you understand what curators are looking for. Following these guidelines can greatly boost your chances of being selected.

Inclusion in playlists is essential for boosting streams, gaining new fans, and increasing your music’s exposure. By strategically submitting music and engaging curators, you’re setting the stage for your tracks to reach new heights.

Utilize Social Media

Harnessing the power of social media is crucial for promoting your new music and engaging with fans. Platforms like Instagram, Facebook, and Twitter offer invaluable opportunities to connect with your audience and spread the word about your new music releases.

To make the most of social media, consider these three strategies:

  1. Use Targeted Advertising: Platforms like Facebook and Instagram allow you to create targeted ads that reach specific demographics. This guarantees your new music gets in front of people most likely to become fans. Tailor your ads based on location, interests, and behaviors to maximize impact.
  2. Create Interactive Content: Engage with your followers through polls, Q&A sessions, and behind-the-scenes content. These interactive elements not only keep your current fans interested but also attract new listeners. Use Instagram Stories or Twitter polls to make your content more engaging.
  3. Leverage Analytics Tools: Take advantage of the analytics tools provided by social media platforms. Track engagement, reach, and audience demographics to understand what works best. Use this data to refine your strategy and make sure your promotional efforts are effective.

Monitor Streaming Stats

analyze real time viewership data

Tracking your streaming stats is essential for understanding your audience and optimizing your promotional efforts. By using tools like Spotify for Artists and Apple Music for Artists, you can monitor streaming stats such as plays, listeners, and follower growth. These platforms offer invaluable insights into who’s listening to your music and how often.

You can also use third-party sites like Spot On Track to gain deeper insights into your streaming performance, including playlist placements and listener demographics.

Monitoring streaming stats helps you understand audience preferences and identify trends. For instance, you can analyze data on listener locations, age groups, and popular streaming times. This information is vital for planning targeted promotional strategies.

If you see a spike in plays from a particular city, you might consider focusing your marketing campaigns there.

Engage With Your Audience

Engaging with your audience is essential for building a loyal fanbase and fostering a strong community around your music. To truly connect with your fans, you need to be proactive and genuine. Start by responding to comments, messages, and feedback promptly. This simple act shows that you value their input and are approachable, which builds trust and a sense of community.

Encourage meaningful discussions by asking questions and initiating conversations about your music and experiences. This not only boosts engagement but also deepens the connection between you and your audience. Additionally, share exclusive content like behind-the-scenes glimpses and personal stories. This makes your fans feel special and more invested in your journey.

Utilize social media platforms to their fullest potential. Share updates regularly and involve your fans in your creative process. Consider these three key actions to enhance your engagement strategy:

  1. Respond to comments and messages promptly.
  2. Share exclusive content and behind-the-scenes looks.
  3. Encourage meaningful discussions and interactions.

Collaborate with your audience on creative projects, challenges, or interactive content. By doing so, you foster a strong bond and transform casual listeners into devoted fans who feel like they’re a part of your musical journey.

Enjoy the Process

embrace the journey ahead

Taking time to appreciate the journey of releasing new music can transform the entire experience into a joyful celebration. Releasing music is a major accomplishment, so don’t forget to celebrate every step of the process.

Create gratitude rituals to remind yourself of the joy in music-making. Whether it’s a quiet moment of reflection or a special activity, these rituals can keep you grounded and focused on the positive aspects of your journey.

Find moments to enjoy the release cycle. Be proud of your work and the effort you’ve put into it. Focus on the creative process itself rather than getting caught up in comparison or trying to please others.

This shift in mindset can help you savor the joy and excitement that comes with each phase of releasing new music.

Next up, learn about how to make money from your music in this guide.

About the author

Submersible Music is a premiere music production house based in the United States. We offer recording, music production, songwriting and mixing and mastering services for musicians and companies around the world.

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