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Category: Music Marketing and Promotion

Big Loud Loses Marketing Force Lucy Bartozzi—What Her Exit Means for the Label’s Future
Music Marketing and Promotion

Big Loud Loses Marketing Force Lucy Bartozzi—What Her Exit Means for the Label’s Future

Big Loud reshuffles marketing leadership as Lucy Bartozzi exits amid aggressive expansion. Is this strategic genius or dangerous gamble? Three new VPs join as the Billboard chart-topping label reinvents its approach.

October 25, 2025
Universal Ditches Middlemen: Inside Their Bold New App Paying Influencers for TikTok & Instagram Posts
Music Marketing and Promotion

Universal Ditches Middlemen: Inside Their Bold New App Paying Influencers for TikTok & Instagram Posts

Universal Music’s House of Carmen app bypasses traditional middlemen, paying micro-influencers with just 1,000 followers to create TikTok and Instagram content. The $24 billion industry will never be the same.

October 6, 2025
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