The Times Square promotional event transformed the iconic New York City landmark into a spectacular visual showcase for *CiCi*, combining massive digital screen advertisements with the electric energy of a live event.
Pedestrians and tourists witnessed the singer’s new era unfold across the towering billboards, creating an unavoidable presence in the heart of Manhattan.
Following the public spectacle, Ciara hosted an intimate yet lively listening party at Red Lobster, an unexpected venue choice that resonated with her down-to-earth persona.
The restaurant was transformed with decorations that complemented the album’s aesthetic while attendees enjoyed exclusive first listens to the 14-track collection, which includes previously released EP content alongside new singles like “Ecstasy.”
The album features notable collaborations with Chris Brown on “How We Roll,” Busta Rhymes on “Wassup,” Tyga on “Dance with Me,” and production work from Jazze Pha, marking a return to some of Ciara’s earlier sound influences.
Ciara’s latest project reunites her with longtime collaborators while channeling the signature sound that launched her career.
“Ecstasy,” positioned as the lead single, was highlighted at the event as a sultry slow jam that fans immediately embraced.
Media coverage praised Ciara’s innovative approach to album promotion, with critics noting the effective blend of high-profile marketing and authentic fan experiences.
The nearly five-year creative process, during which Ciara gave birth to two children, culminated in a project that seamlessly blends R&B, hip-hop, and high-energy anthems characteristic of her musical evolution.
Social media erupted with positive reactions from both “Day 1” and newer fans, celebrating Ciara’s artistic independence and the album’s fresh yet nostalgic sound that honors her musical roots while pushing into new territory.
Attendees received exclusive merchandise featuring the Beauty Marks Entertainment logo, celebrating Ciara’s independent label under which the new album will be released.
Industry insiders noted how the event showcased Ciara’s business savvy in creating diverse income streams through merchandise, streaming promotion, and potential sync deals.
Ciara strategically launched a pre-save campaign on streaming platforms weeks before the release, building anticipation while collecting valuable fan data for future marketing efforts.
Fans particularly appreciated the deluxe edition with its distinctive blue backdrop cover, which was prominently displayed at the event alongside the standard red version.
