Despite challenging economic headwinds across Europe, DEAG has demonstrated remarkable financial resilience in the first half of 2025, posting revenue of €155.4 million—a 17.1% increase from the previous year’s €132.7 million. This growth coincides with a dramatic improvement in EBITDA, which more than doubled from €3.1 million to €6.6 million, signaling strengthened operational efficiency despite persistent net losses of approximately €7.5 million attributed to acquisition costs and debt servicing.
DEAG’s financial resilience shines with 17.1% revenue growth despite European economic challenges.
The company’s live touring division emerged as the standout performer, generating €110.9 million in revenue—a 49% year-over-year surge—while improving its EBITDA by 32.5% to €5.3 million. These gains reflect DEAG’s successful execution of high-profile tours featuring global artists including Ed Sheeran, Sam Fender, Iron Maiden, and Lenny Kravitz throughout European markets. The company has also seen significant growth from its spoken word department which contributed substantially to the positive Q2 results. The company’s promotional strategy includes leveraging social media advertising to boost ticket sales and increase fan engagement across all events. The upcoming Christmas Garden event is scheduled to take place across multiple European locations, further diversifying DEAG’s event portfolio.
Ticket sales reached 6.9 million in the first half of 2025, representing a 19% increase over the same period last year, with the majority processed through DEAG’s proprietary ticketing platforms. The company has confidently projected full-year sales of 12 million tickets, up from 11 million in 2024, banking on a densely packed schedule of events planned for the second half of the year. Artists represented by DEAG have increasingly utilized streaming platforms to expand their audience reach before major tours.
DEAG’s “Buy & Build” strategy continues to fuel expansion across Europe, with recent acquisitions including Italy’s MC² Live and Germany’s black mamba Event & Marketing GmbH. While these strategic moves have temporarily impacted net profits, they have greatly enhanced the company’s geographical footprint and event portfolio diversity.
The United Kingdom remains DEAG’s most essential international market, contributing notably to the company’s revenue growth through consistent ticket sales and successful events. Meanwhile, the expansion into literary events like lit.COLOGNE has broadened DEAG’s cultural offerings beyond traditional concerts and festivals.
As digital transformation accelerates within the live entertainment sector, DEAG’s investment in proprietary ticketing infrastructure has proven particularly valuable, improving margins while providing greater control over customer data and enhancing marketing capabilities for future events.
