After months of anticipation from fans across the continent, pop superstar Demi Lovato has announced a 23-date North American tour scheduled for spring 2026. The “It’s Not That Deep” tour will kick off on April 8 in Charlotte, North Carolina, and conclude on May 25 in Houston, Texas, covering a strategic path across the southeastern and southwestern United States.
The carefully planned route begins with performances in major southeastern cities, including Orlando on April 10, Atlanta on April 12, and Nashville on April 14, before heading to Washington, DC on April 16. Industry analysts note that the tour’s trajectory demonstrates thoughtful logistics, allowing reasonable travel time between venues while maximizing geographical coverage to reach Lovato’s diverse fan base throughout North America.
Ticket sales will operate through Lovato’s official online store, with presale and general sale dates varying by location. As is standard for tours of this caliber, VIP packages will likely be available, offering enhanced experiences for dedicated fans. Venues will provide both standing and seated options, accommodating different preferences and price points. For each performance, performance royalties will be collected and distributed to songwriters and publishers through organizations like ASCAP or BMI.
The tour’s intriguing title, “It’s Not That Deep,” aligns with Lovato’s recent artistic themes while offering a playful contradiction—the messaging suggests simplicity on the surface while addressing more profound personal topics, a hallmark of Lovato’s evolving musical identity. Fans can purchase merchandise from the “It’s Not That Deep Collection,” featuring signed LP editions and other specialty items. Promotional materials, merchandise, and social media campaigns are expected to reinforce this thematic duality.
This 2026 tour follows Lovato’s established pattern of successful concert series and represents an important continuation of her career momentum. The extensive planning evident in the tour’s structure—spanning seven weeks across multiple states—reflects the significant production and logistical considerations necessary for a performer of Lovato’s stature.
Fans can find official announcements and updates across Lovato’s social media platforms, where the artist will likely share behind-the-scenes content and special announcements as the opening date approaches. The tour is anticipated to attract audiences from various demographics, continuing Lovato’s tradition of connecting with fans through live performances. Lovato is also expected to leverage playlist pitching opportunities on major streaming platforms to build excitement and increase audience engagement leading up to the tour dates.
