Loyalty and decades of dedication weren’t enough to protect DJ Enuff from an unceremonious exit from Hot 97, as the veteran DJ recently discovered his tenure at the iconic New York hip-hop station had ended without direct notification.
The influential DJ, who joined the station in 1998 and earned the nickname “The Heavy Hitter,” learned of his departure through social media announcements rather than through direct communication from station management.
Enuff, widely known as Notorious B.I.G.’s former road DJ and for his involvement with the 2009 biopic “Notorious,” has been candid about the circumstances surrounding his exit. He acknowledged staying at Hot 97 “longer than I should have,” suggesting growing disenchantment with the station’s direction in recent years.
Despite his legendary status, Enuff admitted overstaying at Hot 97 as creative differences mounted under new management.
His departure coincides with significant organizational changes following new ownership at the station, characterized by budget cuts and reduced investment in facilities and staff. Internal tensions have escalated as DJs express concerns about job security amid unexpected show time slot changes and lack of communication from management.
The abrupt exit stands in stark contrast to Enuff’s contributions to Hot 97’s legacy since 1998. Beyond his radio presence, Enuff expanded his influence through founding the Heavy Hitter DJs collective in 2001 and serving in an A&R role at Def Jam from 1999 to 2001.
His production credits include Junior M.A.F.I.A.’s “Get Money” remix and work on a diamond-certified Notorious B.I.G. track.
Throughout his career at Hot 97, Enuff became synonymous with New York’s rush hour broadcasts, making the daily commute chaos feel like home for countless listeners across the city.
During his tenure, Enuff earned performance royalties through organizations like ASCAP or BMI for his on-air creative contributions, an important revenue stream for many radio personalities who produce original content.
Despite losing his radio platform, Enuff could still capitalize on sync deals by licensing his production work for use in television shows and commercials.
Industry observers note that Hot 97’s new ownership has implemented a series of operational changes affecting the station’s historically vibrant artistic environment. These shifts have reportedly led to morale challenges and the departure of several key personnel, with programming adjustments reflecting a revised business model focus.
Despite the disappointing manner of his exit, Enuff maintains a professional perspective on the situation. He continues to be respected as a gatekeeper of New York hip-hop history and culture, with his influence extending beyond his radio career through ongoing media appearances and his work with the Heavy Hitter DJs collective, preserving his legacy in hip-hop regardless of his Hot 97 status.
