In a surprising pivot back to her pop roots, Doja Cat is set to release her fifth studio album, *Vie*, on September 26, 2025, through Kemosabe and RCA Records. The French-titled project, meaning “Life,” represents a significant shift from her previous album *Scarlet*, embracing an ’80s-inspired sound while blending retro textures from the 1970s and 1980s with contemporary pop elements.
Despite the album’s pop-driven direction, Doja Cat has emphatically maintained her identity as a rapper during promotional interviews. “I’m a rapper first, even when I’m making music that crosses into pop territory,” she stated while discussing the album’s blend of rap verses and melodic choruses. This stance highlights the artist’s resistance to genre pigeonholing as she navigates the complex landscape of musical categorization.
I’m a rapper first—even when my music explores pop territory. My art refuses classification in this genre-blurring landscape.
Recorded over three years at Miraval Studios in Correns, France, *Vie* contains 15 tracks exploring themes of love, romance, sex, and personal evolution. The album’s marketing campaign began in earnest on August 21, 2025, with the release of lead single “Jealous Type,” which was cleverly previewed in a Marc Jacobs fashion campaign before its official launch. Doja confirmed the single’s release during a Met Gala interview, maximizing media exposure at the high-profile event.
In a surprising move, Doja released “Crack,” an outtake from her *Scarlet* sessions, exclusively on her website for 24 hours as part of the promotional rollout. Another track, “Silly Fun,” was also disclosed during early promotion, giving fans a taste of the album’s diverse sonic palette. The artist has been using visualizer content across YouTube and TikTok to build anticipation while maintaining a consistent visual aesthetic for the album campaign.
The album’s announcement came with promotional videos and cover art revealed in August 2025, alongside limited edition merchandise including signed vinyl and CDs. For dedicated collectors, the label has implemented a 4 per customer limit on signed merchandise to ensure fair distribution among fans. Digital presave options quickly became available on major streaming platforms. The artist also launched an innovative Vie Hotline for fans to engage with voice prompts related to the album’s themes of love and jealousy. Industry insiders report that Doja is actively pursuing sync deals for tracks from *Vie* to expand her revenue streams through placement in films and commercials.
With *Vie*, Doja Cat appears poised to deliver what fans have anticipated: a bold reinvention that honors her rap authenticity while embracing catchy, radio-friendly pop sensibilities that reflect “life and the mess in between.”
