Gaming enthusiasts and music fans will soon converge at Hackney Bridge Garden in London for an unprecedented crossover event combining two cultural powerhouses. From August 26 to September 3, 2025, Epic Games and virtual band Gorillaz will transform the urban venue into an immersive playground that bridges digital and physical entertainment domains, coinciding with the launch of Fortnite Festival Season 10.
The pop-up experience represents a meticulously crafted extension of the in-game collaboration, featuring gaming stations where visitors can play Fortnite with Gorillaz-themed content while surrounded by street art, graffiti installations, and a skate park atmosphere that echoes the band’s distinctive aesthetic.
Live DJ performances will provide a festival atmosphere throughout the event’s run, creating a multisensory environment that mirrors the energy of both brands.
Inside the game itself, players worldwide can access Gorillaz as the headlining musical act for Season 10, with band members 2D, Noodle, Russel Hobbs, and Murdoc Niccals available as playable character skins. The self-proclaimed “biggest virtual band in the world” has expressed excitement about being immortalized in Fortnite.
The Main Stage has been redesigned to reflect Gorillaz’s cityscape style, while Jam Tracks like “DARE,” “Clint Eastwood,” and “On Melancholy Hill” have been incorporated into gameplay mechanics. Players will also benefit from clearer timing feedback for notes, enhancing the rhythm game experience during performances.
The collaboration arrives as Gorillaz celebrates its 25th anniversary, strategically timed alongside the band’s own “House of Kong” exhibition also concluding September 3. This dual presence in London highlights the evolving intersection of gaming culture and virtual music performances, following Fortnite’s previous successful integrations with artists like The Weeknd and Billie Eilish.
Open to the public without mentioned ticket requirements, the pop-up will feature live game streams broadcast from the venue, connecting the physical London experience with online audiences.
Through interactive experiences, giveaways, and the blend of real and virtual elements, the event exemplifies cutting-edge entertainment trends while providing fans of both properties an opportunity to engage with their favorite cultural phenomena in unprecedented ways. The promotion strategy leverages social media advertising to target specific audiences and maximize engagement across digital platforms.
Aspiring musicians attending the event will have access to a demonstration area showcasing audio interfaces and other essential equipment needed to create home studio setups similar to those used by professional artists like Gorillaz.
