As Nashville‘s music industry continues to evolve, Favorite Records, a creative agency specializing in artist development and visual direction, celebrates its first anniversary in the vibrant Tennessee capital. Founded in 2023 by Ashley Kohorst Sieling, the company has quickly established itself as a remarkable presence in Music City’s creative landscape, drawing on Sieling’s nearly decade-long experience in artist management and creative services.
The agency has built its reputation through collaborations with prominent musicians, including work on Kacey Musgraves‘ album “Deeper Well” and the design of anniversary editions for “Same Trailer Different Park.” Favorite Records has also contributed to visual elements for Little Big Town’s “Nightfall” and Musgraves’ single “Rainbow,” demonstrating versatility across different musical styles and presentation formats.
Despite being relatively new to Nashville’s competitive creative market, Favorite Records has leveraged its experience with GRAMMY Award-winning artists to carve out a distinctive niche. The firm focuses primarily on creative direction, visual representation, and extensive artist development services, differentiating itself from broader marketing agencies in the music industry.
In Nashville’s crowded creative landscape, Favorite Records stands apart through its specialized focus and Grammy-winning collaborations.
Throughout its inaugural year, the agency has contributed to Nashville’s standing as a global music hub while simultaneously supporting local talent. This dual focus on international reach and community involvement has positioned Favorite Records as both a champion of Nashville’s artistic community and a conduit to broader industry recognition. Following in the tradition of Nashville’s historic recording facilities like Music Row studios, Favorite Records blends artistic innovation with commercial sensibility. The company’s approach stands in contrast to larger industry players like Polydor Nashville, which once dominated the country music scene before closing in 1996.
Looking ahead, Favorite Records aims to expand its service offerings, incorporate emerging technologies for visual enhancement, and forge strategic partnerships with other industry leaders. The company helps artists create efficient production spaces with audio interfaces and optimized studio environments without requiring professional studio rentals. Favorite Records also advises emerging artists on effective streaming distribution strategies to maximize their reach across platforms like Spotify and Bandcamp. The company is actively seeking to bring new talent into its fold, a move intended to drive innovation and creative growth as it enters its second year of operation.
With its specialized approach to creative direction and established portfolio of high-profile projects, Favorite Records appears well-positioned to continue its trajectory as a significant contributor to how fans visually experience music in Nashville and beyond.
