Independent electronic music labels now have access to major-label marketing power through LabelWorx’s newly launched Pick N’ Mix Promo, an innovative in-house marketing solution designed to level the playing field in the competitive music industry. The service offers fully tailored promotional campaigns that align with each release’s specific goals and available budget, providing smaller labels with marketing muscle typically reserved for major industry players.
LabelWorx empowers indie electronic labels with major-league marketing through customizable Pick N’ Mix campaigns that level the competitive playing field.
The Pick N’ Mix approach functions as a modular system, allowing labels to select from a curated menu of promotional tools managed by LabelWorx’s internal marketing team. These services include strategic playlist pitching through third-party platforms, cross-platform digital advertising campaigns, community page seeding for niche audience engagement, and professional radio plugging services.
Labels can also access press release distribution, Spotify Canvas visual creation, club promotion targeting influential DJs, and customized social media campaigns. This à la carte structure enables independent labels to customize their promotional strategy while maintaining tight control over expenses, with packages starting at approximately £500 per release.
“The flexibility of Pick N’ Mix means labels can prioritize marketing elements that align with their artists’ specific needs rather than paying for one-size-fits-all packages,” explained a LabelWorx representative during the service’s rollout.
The service sits within LabelWorx’s extensive ecosystem of digital distribution and label services specifically developed for the electronic music sector. By combining their innovative global distribution network with dedicated promotional support, LabelWorx has created synergistic workflows that simplify the complex process of music marketing and distribution.
For indie electronic labels, the impact extends beyond immediate promotional benefits. The service facilitates the building of sustainable, long-term artist careers by amplifying exposure effectively while reducing the logistical complexity of campaign management. Labels can leverage streaming platform features to maximize their artists’ reach across services like Spotify, SoundCloud, and Tidal. Through partnerships with respected industry players like Your Army and Listen-Up, LabelWorx expands the reach and effectiveness of their clients’ promotional campaigns. These tools help artists develop diverse income streams that can include streaming royalties, sync deals, and merchandising opportunities. Clients receive centralized reporting throughout the campaign to track progress and measure return on investment from beginning to end.
