As Hybe Corporation‘s subsidiary label ADOR continues to weather its most significant crisis since its 2021 establishment, the company finds itself embroiled in an increasingly complex feud between former CEO Min Hee Jin and its parent organization.
The conflict, which publicly erupted in April 2024, has centered around issues of control, reputation, and the management of ADOR’s flagship group, NewJeans.
ADOR was established as an independent record label under Hybe Corporation following the company’s March 2021 rebranding from Big Hit Entertainment. This restructuring came during a period of significant expansion for Hybe, which included the acquisition of Ithaca Holdings and other strategic moves to enhance its global presence in the entertainment industry.
ADOR emerged amid Hybe’s ambitious global expansion, strategically positioned as an independent label following the company’s rebranding from Big Hit Entertainment.
The ongoing controversy has resulted in multiple leadership changes, with the appointment of a third CEO signaling continued instability within the organization.
Min Hee Jin, who initially led ADOR and played a vital role in developing NewJeans’ career, found herself at odds with Hybe’s management practices, culminating in lawsuits and public accusations from both sides.
Legal developments in July 2025 saw charges against Min Hee Jin dropped, though numerous legal battles continue to unfold. The dispute has been further complicated by plagiarism accusations against ADOR, creating additional strain on the label’s reputation in the highly competitive K-pop industry.
Media coverage of the controversy has been extensive, with fans and industry observers closely monitoring the situation’s impact on NewJeans’ contracts and public image.
The group, central to this corporate power struggle, has faced uncertainty regarding their future as the dispute between Min Hee Jin and Hybe persists. The feud has not only affected NewJeans but also created ripples across the industry with ILLIT’s emotional response being particularly noted as they struggled to navigate the fallout.
Hybe’s global expansion continues despite these challenges, with Hybe China established in April 2025 and plans for Hybe India later this year. The most recent leadership change occurred when Min Hee-jin was removed as CEO on August 27, 2024, with Kim Ju-young appointed as the new CEO of ADOR.
However, the ADOR situation raises serious questions about the corporation’s management approach and highlights the often complex relationship between artistic control and corporate interests in the entertainment industry.
Amid this turmoil, NewJeans members face potential impacts on their music licensing opportunities, which typically represent a significant revenue stream for K-pop artists.
The controversy has also disrupted the group’s promotional strategy, complicating efforts to maintain consistent audience engagement across streaming platforms and social media channels.
