The iconic boy band of the 1990s is set to cash in on nostalgia in a monumental way, as the Backstreet Boys prepare for their lucrative “Into The Millennium” residency at the cutting-edge Sphere Las Vegas at The Venetian Resort.
Beginning in July 2025, the residency has already generated such demand that additional performances have been scheduled throughout late 2025 and into early 2026, including special holiday shows on December 26-28 and New Year’s Eve.
This residency, reportedly generating $4 million per night for the group, features Thursday through Sunday performances during show weeks. Fans can expect a setlist heavily focused on their diamond-certified “Millennium” album, complemented by other classics that defined the Y2K era.
The Sphere’s revolutionary visual and audio technology promises to elevate hits like “I Want It That Way” and “Larger Than Life” into immersive spectacles.
Ticketing options include Vibee Concert & Hotel Experience Packages that bundle premium seating with two-night luxury accommodations at either The Venetian or Virgin Hotels Las Vegas. The group recently announced 7 additional shows with packages available for select February 2026 dates.
VIP packages enhance the experience with priority venue entry, luxury airport transportation, exclusive merchandise, and early access to fan experiences.
Winter date tickets became available in August 2025 through Ticketmaster presales.
The Venetian’s Waterfall Atrium has been transformed into “Backstreet Boys Terminal,” a two-level fan experience featuring TRL set recreations and exclusive merchandise opportunities.
VIP ticket holders gain early access to this space, avoiding crowds while enjoying exclusive memorabilia and immersive exhibits.
The venue offers themed refreshments such as the Millennium Burger and Y2Kosmo cocktail.
Marketing efforts span all major social media platforms, utilizing nostalgic Y2K imagery and music to attract fans. The group has implemented targeted paid advertising campaigns across platforms to reach both longtime fans and new audiences interested in the immersive experience.
Live Nation’s production expertise guarantees professional promotion and broad audience reach.
The extended scheduling and thorough revenue streams—including ticket sales, merchandise, and exclusive experiences—demonstrate the strong financial potential of this residency, cementing the Backstreet Boys’ enduring appeal in the entertainment landscape.
After each performance, fans can continue the celebration at the official Voltaire afterparty where select members of the Backstreet Boys make appearances on Saturday nights.
The residency represents a perfect example of how established artists can leverage sync deals and immersive performances to create substantial income without the physical toll of touring.
