Colombian superstar J Balvin has etched his name into the annals of music history, securing an unprecedented 35 number one hits on Billboard’s Latin Airplay chart—the highest total achieved by any artist since the chart’s inception. His latest chart-topper, “Noventa,” a collaboration with French producer DJ Snake, continues the reggaeton icon‘s remarkable dominance in Latin music that has spanned nearly a decade of consistent commercial success.
The milestone achievement comes after “Sigue,” his collaboration with Ed Sheeran, previously helped him extend his record earlier this year.
J Balvin’s strategic partnerships with global artists have greatly contributed to his airplay success, with collaborations alongside Usher, DJ Khaled, Quavo, and Anitta helping him cross over to new audiences while maintaining his core Latin fanbase. These musical alliances have proven particularly effective in boosting both streaming numbers and radio play. Behind the scenes, his team has maximized exposure through editorial playlists across major streaming platforms, creating a powerful synergy between radio and digital promotion.
J Balvin’s streaming prowess has complemented his airplay achievements, with his 2018 album “Vibras” setting records by becoming the most-streamed Latin album in 24 hours, accumulating 16.1 million streams upon release. Early singles like “Ay Vamos” and “6 AM” were groundbreaking as the first Latin singles to receive diamond certification in the United States, signaling his exceptional digital sales performance alongside radio success. Following the success of “Rayo” released in August 2024, Balvin has continued to expand his musical repertoire while maintaining his signature sound. His team has effectively utilized artist submission tools across streaming services to ensure his music reaches curated playlists that amplify his visibility.
Music industry analysts attribute J Balvin’s unprecedented chart performance to his versatile musical approach that blends traditional reggaeton with elements of dancehall, R&B, and global pop influences.
This genre-bending style has expanded his appeal far beyond Latin markets, creating more opportunities for airplay across diverse radio formats and international stations.
The Colombian artist has effectively surpassed previous Latin Airplay chart leaders, establishing a new benchmark in the process. Through his continuous evolution and adaptation to changing market trends, J Balvin has positioned himself as Latin music’s biggest success story of the decade, with “Noventa” serving as the latest chapter in his record-breaking career that shows no signs of slowing down.
