Although Jess Glynne has no official tour dates scheduled for late 2025, resale ticket prices for the British singer’s performances have surged a staggering 272% following an unexpected viral meme featuring Jet2holidays.
The dramatic price increase has primarily affected secondary ticketing platforms such as StubHub, TickPick, and SeatGeek, where existing tickets are being listed at unprecedented premiums despite the absence of newly announced shows.
Industry analysts note that the phenomenon represents a unique intersection of social media influence and concert economics, as the meme’s rapid spread created artificial demand spikes virtually overnight.
The Jet2holidays connection, which unexpectedly paired Glynne’s music with the popular vacation brand, transformed casual listeners into potential concertgoers at a remarkable rate. Ticket prices that previously aligned with standard market rates for similar artists suddenly commanded prices nearly three times their original value.
The pricing surge appears particularly unusual given the complete absence of officially scheduled performances for late 2025 on major ticketing platforms. Glynne’s previous 2025 tour schedule had included appearances at the Isle of Wight Festival and various UK venues, but without new dates announced, the resale market has effectively created a speculation bubble based solely on social media momentum.
Secondary market platforms continue to provide updates on availability as the situation evolves, though industry experts caution that these inflated prices may not accurately reflect actual market value.
“What we’re seeing is a textbook example of how viral content can create temporary market distortions,” explained one ticketing industry consultant who requested anonymity. “These prices represent immediate reaction to the meme rather than sustainable demand.”
For fans hoping to attend future Glynne performances, experts recommend waiting for official tour announcements rather than purchasing at current resale rates. Many platforms offer buyer guarantee protection for those who do choose to purchase tickets despite the uncertain circumstances.
The absence of confirmed upcoming shows suggests that this price surge remains disconnected from actual performance availability, making it a particularly risky time to invest in secondary market tickets despite the singer’s renewed viral popularity.
TicketX has confirmed that a full refund would be available for any officially canceled events, providing some protection for eager fans who purchase tickets during this volatile period.
Music industry professionals suggest artists in similar situations could leverage such viral moments by exploring sync deals with brands to capitalize on unexpected popularity while providing fans with legitimate ways to support them.
Music marketing experts recommend artists in Glynne’s position to utilize editorial playlists on streaming platforms to maintain momentum generated by viral content while official tour dates are being planned.
