Buffalo Bills quarterback Josh Allen has markedly elevated his relationship with Therabody, shifting from brand ambassador and investor to become the company’s first-ever Performance Advisor, a role that marks a substantial expansion of his seven-year partnership with the recovery technology leader.
The NFL MVP’s journey with Therabody began during his rookie season when founder Dr. Jason Wersland introduced him to the Theragun, establishing what would become a cornerstone of Allen’s daily preparation and recovery routines.
In his new capacity, Allen contributes directly to product development initiatives, leveraging his elite athletic experience to refine Therabody’s recovery technology portfolio. The collaborative effort represents Therabody’s commitment to developing science-backed solutions for optimal recovery and performance. His insights help tailor devices to meet the practical needs of professional athletes, with particular focus on the multi-therapy Plus lineup that combines vibration, compression, and heat therapies.
Allen’s regular use of the Theragun PRO Plus, JetBoots PRO Plus, and ThermBack LED has proven pivotal in maintaining his on-field durability and explosiveness. His endorsement has led to the creation of exclusive bundles that allow fans to access the same recovery tools used in his personal routine.
The appointment places Allen at the forefront of Therabody’s latest campaign, which emphasizes recovery as essential preparation rather than merely post-activity relief. Working alongside quarterback coach Jordan Palmer, Allen helps educate both athletes and consumers about the performance benefits of science-backed recovery protocols. Similar to singers who maintain proper posture to reduce strain, Allen demonstrates how correct body alignment enhances both recovery and performance outcomes.
This educational component extends through multiple platforms, including the Therabody App and social media channels, increasing accessibility to recovery knowledge. Allen’s recovery regimen incorporates ergonomic principles similar to those recommended for injury prevention in various physical activities.
Allen’s dynamic playing style and intense training regimen align perfectly with Therabody’s innovation-driven brand image. His credibility as an NFL MVP enhances the company’s position in both consumer wellness and professional athletic recovery markets, reinforcing the message that recovery technologies are integral to elite athletic success.
Through this partnership, Allen is helping transform the perception of recovery from an optional wellness practice to an essential component of performance preparation, demonstrating how athletes at all levels can benefit from incorporating strategic recovery into their training regimens.
