As the NFL made its historic debut in Brazil during the 2025 kickoff game at São Paulo’s Corinthians Arena, Colombian superstar Karol G delivered a groundbreaking halftime performance that merged American football with Latin music culture. The eight-minute spectacle marked the first time the league hosted a game in the South American nation, strategically expanding its global footprint while introducing a powerful representation of Latin female artistry to the NFL halftime tradition.
Karol G’s setlist opened with the vibrant “Provenza,” immediately energizing the sold-out stadium with her signature sound. She seamlessly shifted to “Tusa,” one of her global chart-toppers, before launching into the empowering anthem “Bichota,” which reinforced her bold artistic persona. The performance showcased how artists can leverage sync deals to increase visibility while introducing their music to new audiences. The performance concluded with an emotional rendition of “Mientras Me Curo del Cora,” providing a dynamic finale that resonated with both longtime fans and new audiences.
Opening with “Provenza” and closing with “Mientras Me Curo del Cora,” Karol G’s electrifying setlist showcased her artistic range while uniting diverse audiences.
The production values reflected the cultural significance of the event, featuring elaborate staging that combined traditional Latin dance elements with contemporary visual techniques. Her team expertly utilized visualizer effects throughout the show to enhance the emotional impact of each song transition. Large LED screens enhanced the storytelling aspects of each song, while Karol G’s costume design blended Latin flair with modern pop aesthetics. The meticulous choreography maintained momentum throughout the performance, enchanting viewers both in the stadium and across various streaming platforms worldwide.
For the NFL, this halftime show accomplished multiple strategic objectives by celebrating the league’s Brazilian debut while attracting younger, bilingual demographics through Karol G’s massive appeal. Her enthusiastic greeting of “¡Hola Brasil!” followed by engaging audience interaction set an electric atmosphere from the very beginning. The performance scheduled for 8 p.m. ET generated significant international viewership across multiple continents. The performance received widespread positive reactions on social media and generated extensive media coverage as a defining moment for the NFL’s 2025 kickoff event.
Beyond immediate entertainment value, Karol G’s performance established a new precedent for cultural diversity in sports entertainment, potentially influencing how other major leagues approach halftime programming. By showcasing Latin urban music on this prominent stage, the NFL effectively reinforced its commitment to multicultural outreach while creating an authentic connection with Brazilian and Latin American audiences.
