Grammy-nominated R&B artist Kehlani has publicly denounced a controversial $3 million investment deal for Xania Monet, an AI-generated virtual pop star that has recently emerged in the music industry. The substantial investment, backed by an unnamed music label and several technology partners, aims to develop, promote, and expand the digital entertainer’s brand across global markets.
Kehlani’s criticism centers on what she describes as a fundamental lack of authenticity in AI-created music, arguing that Xania Monet’s artistic output cannot match the emotional depth that comes from human experience. “That’s not real art,” Kehlani stated, emphasizing that genuine music requires the lived experiences, struggles, and emotional journey of human creators—elements she believes cannot be replicated by algorithms.
The AI pop star, developed using advanced voice synthesis technology and CGI visual rendering, represents a growing trend in digital entertainment. Xania Monet’s creators employ sophisticated machine learning algorithms that adapt her style based on fan interactions and trending music preferences, while collaborative AI systems contribute to her music composition and arrangement processes.
Industry experts remain divided on AI’s role in music creation. While some executives champion these technologies as innovative revenue streams through virtual concerts, merchandise, and brand endorsements, others align with Kehlani’s perspective, expressing concern about potential job displacement and devaluation of human artistry. Questions have also emerged about how royalty payments will be distributed when AI technology is used to generate compositions typically protected by copyright.
The virtual influencer market has exploded in recent years, particularly in Asia and North America, with projections suggesting exponential growth over the next decade. Major brands increasingly collaborate with AI personas for advertising campaigns, and virtual concerts attract millions of viewers worldwide.
Kehlani’s critique highlights broader debates within the music industry regarding copyright issues, royalty distribution, and the fundamental value of human creativity. Her stance resonates with numerous artists advocating for the recognition of human artistry’s irreplaceable contributions, even as technology companies continue investing heavily in AI entertainment technologies that promise to reshape how music is created and consumed.
Many human musicians are now exploring alternative revenue opportunities including sync deals to maintain competitive income streams as AI threatens traditional music career paths.
