Despite her fans’ anticipation of an album titled “Lasso,” Lana Del Rey has officially renamed her forthcoming project to “Stove,” according to an announcement made on her social media accounts in late August 2025.
In a surprising pivot, Del Rey abandons “Lasso” for the enigmatic “Stove” title, reshaping expectations for her country-influenced release.
The unexpected title change arrives alongside news that the album’s release will be delayed until January 2026, several months later than the originally planned early-to-mid 2025 debut.
The album, which multiple music outlets including Pitchfork and Consequence of Sound have described as Del Rey’s foray into country music, represents a significant stylistic shift for the artist known for her cinematic pop and alternative sensibilities.
Prior to settling on “Stove,” Del Rey had reportedly considered another alternative title, “The Right Person Will Stay,” before ultimately deciding on the concise, one-word moniker that now appears across all promotional materials.
Industry observers note that while such late-stage rebranding is uncommon, it’s not unprecedented in the music business, where artists often make creative adjustments as their vision evolves.
The timing of the announcement has generated considerable speculation among fans and critics alike, with many wondering what prompted both the name change and extended timeline.
The delay gives Del Rey additional time to refine her approach to this new genre territory, potentially recalibrating marketing strategies to better position the album in the increasingly competitive music landscape.
Music journalists have emphasized that this move aligns with Del Rey’s reputation for artistic reinvention throughout her career.
Social media platforms quickly filled with reactions following the announcement, with fans expressing mixed emotions about waiting longer for the release while also showing curiosity about the meaning behind the unusual new title.
The album’s renaming and postponement demonstrate the dynamic nature of Del Rey’s creative process, suggesting that “Stove” may represent a more fully realized artistic statement when it finally arrives in early 2026.
Del Rey has been performing songs from the album at recent shows, with her autobiographical track “Stars Fell On Alabama” about her husband serving as the opening song in her sets.
The artist may explore sync deals for her new music as part of her strategy to maximize revenue from this stylistic pivot into country territory.
Del Rey’s team has indicated they will launch a comprehensive pre-save campaign across streaming platforms to maintain fan engagement during the extended wait period.
The new direction in her music signifies a significant artistic evolution that fans have been eagerly following throughout her career.
