As country music enthusiasts mark their calendars for the winter of 2026, Luke Bryan‘s highly anticipated Crash My Playa festival prepares to return for its eleventh consecutive year, offering fans a perfect blend of sun, sand, and star-studded performances.
The four-night concert vacation is scheduled for January 15-18, 2026, at the luxurious Moon Palace Cancún resort in Riviera Cancun, Mexico, where attendees will enjoy premium all-inclusive accommodations alongside daily activities and nightly performances.
Five-time Entertainer of the Year Luke Bryan will headline multiple sets throughout the weekend, joined by country heavyweights Dierks Bentley and Riley Green as fellow headliners.
Country music royalty takes over Mexico’s shores as Bryan, Bentley and Green deliver unforgettable headline performances.
The event will culminate in a special Sunday night “Luke Bryan & Friends” performance featuring Parker McCollum, creating an intimate showcase of talent at the beachfront venue.
Fan-favorite Dustin Lynch returns to host his legendary pool party, a staple feature that has become synonymous with the festival’s daytime entertainment.
The supporting lineup showcases both established and emerging country talent, with Tucker Wetmore, Kameron Marlowe, Chase Matthew, and Priscilla Block rounding out the main acts.
Opening performances by George Birge, Josh Ross, Lauren Watkins, and The Castellows guarantee continuous music throughout all four days, providing a thorough showcase of contemporary country music‘s diverse sounds.
Beyond the music, attendees will experience the Moon Palace Cancún’s luxury amenities, including gourmet dining, 24-hour room service, the AWE-Spa, and access to a 27-hole Jack Nicklaus Signature Golf Course.
The festival’s unique setting transforms the resort’s private beach into a concert stage, creating an exclusive atmosphere that blends natural beauty with high-energy performances.
Travel packages and tickets are available through the official Crash My Playa website, offering various options that include accommodations, concert access, and exclusive perks.
This popular event continues the momentum from the successful tenth anniversary celebration in January 2025, which featured memorable performances from Lainey Wilson, Jason Aldean, and Kane Brown.
The event has established itself as a premier destination for country music enthusiasts, combining vacation relaxation with festival excitement in a format that continues to draw loyal fans year after year. Attendees from previous festivals will be pleased to discover special alumni perks designed to enhance their 2026 experience.
Organizers have emphasized the importance of thorough soundchecking at the beachfront venue to ensure optimal audio quality despite the unique acoustic challenges of an outdoor seaside environment.
For participating artists, the festival represents an excellent opportunity to create additional revenue streams through merchandise sales and special fan experiences alongside their performance fees.
