Rising country music star Mackenzie Carpenter has officially signed with Rich MGMT, marking a notable milestone in her rapidly ascending career. The partnership, announced in September 2025, adds Carpenter to a prestigious roster that includes George Birge, Matt Stell, John Morgan, and Darren Kiely. Brendan Rich, founder of the management company, described Carpenter as a “once-in-a-generation talent” during the announcement, emphasizing the long-anticipated nature of their professional union.
A new chapter begins as Mackenzie Carpenter joins Rich MGMT’s elite roster, fulfilling Brendan Rich’s long-awaited vision for a generational talent.
Carpenter’s signing comes on the heels of impressive streaming achievements, with her catalog amassing over 105 million global streams. Her debut album, “Hey Country Queen,” released in spring 2025, has considerably contributed to these numbers, while her collaboration with Midland on “I Wish You Would” alone accounts for more than 40.2 million streams worldwide.
Before emerging as a performing artist, Carpenter established herself as a songwriter of note, penning tracks such as “I’m Not Pretty,” “Indifferent,” and “28th of June.” Her co-writing credit on Megan Moroney’s CMA-nominated “You Had To Be There” further cemented her reputation for crafting relatable country songs with distinctive quality. She has recently begun exploring sync licensing opportunities to further diversify her revenue streams beyond traditional performance and streaming royalties.
Previously signed to The Valory Music Co. under Big Machine Label Group and managed by WME, Carpenter’s shift to Rich MGMT represents a strategic career move that aims to leverage her rising status in the country music landscape. The partnership is expected to optimize her career trajectory through Rich MGMT’s industry expertise and resources. Carpenter has focused on building her fanbase through consistent releases and strategic collaborations, a key element for success in today’s competitive music industry. Industry professionals can track Carpenter’s career progression and team changes through ROSTR’s comprehensive database that monitors artist-management relationships across the music industry.
Carpenter currently maintains an active touring schedule, supporting Jordan Davis on the North American Ain’t Enough Road Tour. She is also slated to join Riley Green on his Cowboy As It Gets Tour in the coming year, further expanding her live performance experience and industry visibility.
Recognition has come steadily for Carpenter, who was recently named to MusicRow Magazine’s “Next Big Thing Artists Class of 2025.” With her fresh vocal approach, standout songwriting, and growing industry momentum, the Rich MGMT signing positions Carpenter to capitalize on her rising star profile in country music’s competitive landscape. The Rich MGMT team has expressed they are proud to support her career development and future musical endeavors.
