Electronic music superstar Marshmello has expanded his musical footprint with the launch of his new monthly DJ show, *Joytime Radio*, on SiriusXM‘s BPM channel. The one-hour program premiered on August 29, 2025, at 11:00 p.m. ET on channel 52, establishing a regular presence on the last Friday of each month at the same time slot.
Fans who miss the live broadcast can access episodes on-demand through the SiriusXM app, offering flexibility for Marshmello’s global audience.
Miss the live show? Catch Joytime Radio anytime through SiriusXM’s on-demand app feature.
The show serves as a carefully curated musical journey featuring Marshmello’s personal selections, including his own hit tracks, collaborations, and formative influences that shaped his distinctive sound. Each episode balances contemporary hits with classic throwbacks and showcases emerging talent from the electronic music scene. The Grammy-nominated producer brings his distinctive musical perspective to each carefully crafted episode. The monthly program delivers chart-topping hits alongside fresh music from up-and-coming artists.
Guest mixes from fellow artists provide additional variety, while exclusive first listens give subscribers early access to unreleased material.
Marshmello’s premiere episode marked a significant milestone, commemorating the 10-year anniversary of both his career and his independent label, Joytime Collective. The celebration included a special previously unreleased track from Marshmello’s vault and highlighted selections from the label’s compilation, *Jumpstart Vol. 1*.
This inaugural broadcast effectively blended the artist’s legacy material with fresh sounds from his curated roster of emerging electronic musicians.
Joytime Collective plays a central role in the program’s content strategy, with the show functioning as a platform to debut exclusive releases before they reach the public. This approach strengthens Marshmello’s brand ecosystem while providing valuable exposure for the label’s developing artists. Similar to how independent artists use playlist pitching to gain visibility on streaming platforms, Marshmello leverages his SiriusXM show to spotlight emerging talent. The show represents another avenue for generating revenue through sync deals that can result from increased music exposure across different media channels.
The monthly broadcast schedule aligns strategically with label campaigns and release calendars.
SiriusXM’s BPM channel, known for its focus on dance and electronic music, already features high-profile DJ residencies and live event broadcasts. Marshmello’s *Joytime Radio* now joins this lineup as a flagship monthly program, further enriching BPM’s diverse electronic offerings while expanding the artist’s reach beyond traditional streaming platforms into the curated radio environment.
