A Utah-based limousine driver and teacher, Larry Deuel, has launched a $10 million lawsuit against Grammy-nominated artist Post Malone, fellow musician Tyla Yaweh, and music industry giant Sony Music Entertainment over his allegedly unpaid appearance in the duo’s “Tommy Lee” music video. The lawsuit, filed on October 17, 2025, claims Deuel was fraudulently induced to appear in the video without compensation or proper consent for the use of his likeness.
Court documents reveal Deuel can be seen at several points in the music video, specifically at timestamps 0:39 and between 0:42-0:47, performing various duties including unrolling a red carpet and opening a limousine door. The filming took place at Post Malone’s ranch where Deuel participated in the production. The plaintiff alleges these appearances, which were repeated throughout the video, constitute unauthorized use of his image and a breach of contract, despite no formal agreement having been signed.
The $10 million demand breaks down to $2.5 million in principal damages for the unpaid work and unauthorized image use, plus an additional $7.5 million in punitive damages related to the allegedly fraudulent behavior of the defendants. Deuel’s attorney claims his client’s participation was critical to establishing the luxury lifestyle theme portrayed throughout the video. Legal experts note this case could potentially establish new precedents regarding compensation standards for non-celebrity appearances in music videos.
“This lawsuit highlights a growing awareness of image rights among everyday people who find themselves in entertainment productions,” commented one industry analyst not affiliated with the case. “The days of casual unpaid cameos might be numbered.”
As of the filing date, neither Post Malone, Tyla Yaweh, nor Sony Music Entertainment have issued public responses to the allegations. The case raises significant questions about industry practices, particularly regarding obtaining proper releases and providing fair compensation for all individuals appearing in commercial entertainment content.
The lawsuit arrives amid increased scrutiny of music industry labor practices, with particular attention to the treatment of behind-the-scenes contributors. This case directly challenges one of the most profitable avenues for modern musicians—sync deals—which typically involve licensing music for visual media with proper compensation for all parties involved. Musicians and industry professionals are increasingly emphasizing the importance of proper preparation for all aspects of live performances, including video production, to avoid legal complications.
Should the case proceed to trial rather than settlement, it could force greater transparency around compensation for brief on-camera appearances in music videos and similar content.
