As legal tensions continue to escalate in the entertainment industry, rapper GloRilla finds herself embroiled in a copyright infringement lawsuit filed by content creator SlimDaBodyLast in early 2025. The 13-page legal complaint specifically targets GloRilla’s use of the viral catchphrase “all natural, no BBL” in her song “All Natural,” claiming unauthorized appropriation of intellectual property that had gained significant traction across social media platforms.
The dispute centers on a phrase that rose to prominence as a body positivity slogan celebrating natural physiques over Brazilian Butt Lift procedures, commonly known as BBLs. According to court documents, SlimDaBodyLast alleges that GloRilla capitalized on the catchphrase’s established popularity without proper attribution or permission, effectively hijacking content that belonged to another creator.
Body positivity takes center stage in legal battle over origins of viral “no BBL” phrase
TikTok played a pivotal role in the phrase’s meteoric rise, with videos featuring the slogan accumulating millions of views before GloRilla incorporated it into her musical repertoire. The platform has since become a battleground where users debate the origins and legitimate ownership of the expression, highlighting the complex intersection of viral culture and intellectual property rights in the digital age.
The controversy intensified when public accusations regarding GloRilla’s own appearance surfaced, with rumors suggesting the rapper had undergone the very procedure referenced in the disputed catchphrase. GloRilla publicly addressed these personal allegations, which inadvertently amplified attention to both the legal dispute and the phrase’s inherent message. The 25-year-old Memphis rapper has been open about her body transformations on social media, finding some of the accusations humorous. Many social media users have expressed doubts about the legitimacy of the lawsuit, suggesting that suing for similar lyrical content may not be justifiable under copyright law.
This isn’t GloRilla’s first encounter with copyright challenges. Earlier in 2025, rapper Plies filed a separate lawsuit alleging copyright infringement related to the “infrared countdown beat” in her 2024 track “Wanna Be,” though that case was ultimately dropped without prejudice. Music industry experts note that artists should focus on building brand stories and authentic connections with fans rather than risking legal complications through contentious content appropriation. Music attorneys suggest that pursuing sync licensing deals could provide artists like GloRilla more substantial and legally secure revenue streams than borrowing viral catchphrases.
The ongoing legal battle between SlimDaBodyLast and GloRilla raises significant questions about the protection of viral content in the music industry and may establish important precedents for how artists and creators negotiate rights over trending phrases that rapidly permeate popular culture.
